Thursday, 22 December 2011

Breaking news from Brand Republic - Facebook, BMI, Ciao, Global Radio, Sky

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Latest news
Facebook ordered to boost privacy after critical audit
Facebook ordered to boost privacy after critical audit
by Sarah Shearman
22 December 2011, 10:10AM
Facebook has agreed to a series of privacy improvements for millions of its users, including changes to how it retains data, following a critical audit of its operations outside the US by Irish authorities.
IAG beats Virgin to BMI
IAG beats Virgin to BMI
by John Reynolds
22 December 2011, 09:38AM
British Airways owner IAG has won out against Virgin Atlantic and has agreed to buy BMI from Lufthansa for £172.5m and could now sell off the airline's regional and low cost off-shoot brands.
Radio outperforms the market in 2011
Radio outperforms the market in 2011
by Arif Durrani
22 December 2011, 10:07AM
Commercial radio has outperformed the wider market and is set to achieve up to 5% growth in advertising expenditure in 2011, after a successful year of repositioning and united action.
Microsoft sells Ciao to LeGuide.com
Microsoft sells Ciao to LeGuide.com
by Sarah Shearman
22 December 2011, 08:30AM
Microsoft has sold its online shopping portal Ciao to LeGuide.com, the pan-European publisher of digital shopping guides, for an undisclosed sum.
Global Radio promotes Andrews to group programme co-ordinator
Global Radio promotes Andrews to group programme co-ordinator
by Arif Durrani
22 December 2011, 09:06AM
Global Radio has promoted Gareth Andrews to the newly created role of group programme co-ordinator.
Sky to promote broadband sale in TV campaign
Sky to promote broadband sale in TV campaign
by Arif Durrani
22 December 2011, 08:30AM
Sky is set to continue its fairytale campaign with a retelling of Aesop's Fable, 'The Boy Who Cried Wolf' to promote its broadband offering from Christmas Day.
RadioCentre loses strategist Lisa Kerr
RadioCentre loses strategist Lisa Kerr
by Arif Durrani
21 December 2011, 02:33PM
Lisa Kerr is leaving her role as director of strategy at RadioCentre after 18 months to establish her own consultancy business.
Supermarkets battle it out for Christmas shoppers
Supermarkets battle it out for Christmas shoppers
by John Reynolds
21 December 2011, 01:15PM
Asda, Tesco and Sainsbury's will compete on Boxing Day and New Year's Day for shoppers' wallets, while the major supermarkets try to outdo each other with ambitious job-creation plans for 2012.
Opinion
Think BR: Planning your campaign with social media
Think BR: Planning your campaign with social media
by Caroline O'Donoghue and Andrew Blakeley
22 December 2011, 08:00AM
It has never been easier to find out how people talk about brands, write Caroline O'Donoghue, account manager at Brandwatch and Andrew Blakeley, social strategist at DDB.
Think BR: Learning from our failures
Think BR: Learning from our failures
by Doug Findlay
22 December 2011, 08:00AM
New product launches often fail and it can sometimes be difficult identifying why, writes Doug Findlay, director at Ipsos Marketing.
Think BR: 'Tis the season to obsess about trends
Think BR: 'Tis the season to obsess about trends
by Richard Huntington
21 December 2011, 08:00AM
While trends are everywhere at this time of year, what we really need is a new action standard for insight, writes Richard Huntington, director of strategy, Saatchi & Saatchi.
Intelligence
The Download: Briefing - Retail - Online retailers eye overseas growth
The Download: Briefing - Retail - Online retailers eye overseas growth
by Andrew McCormick
22 December 2011, 12:00AM
At a time of recession and with a high-street in decline, digital retailers are seeking to grow their customer base by launching overseas.
Innovator: 'It's not just about sex'
Innovator: 'It's not just about sex'
by Andrew McCormick
22 December 2011, 12:00AM
Jessica Powell, chief marketing officer at burgeoning social network Badoo, is not shy about the site's risque reputation, but is determined to take the brand into the mainstream.
Seven best practices for building a smart ad
Seven best practices for building a smart ad
by Ariel Geifman
21 December 2011, 08:00AM
The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.
Also in the news
Former Heinz man exits Westmill Foods
by John Reynolds, 21 December 2011, 12:41PM
Saint co-founders Labbett and Gamble to exit RKCR/Y&R in 2012
by Arif Durrani, 21 December 2011, 12:32PM
LoveFilm shores up defence against Netflix with Sony content deal
by Sarah Shearman, 21 December 2011, 11:41AM
MEC takes £14m Department of Health media planning account
by Mark Banham, 21 December 2011, 11:55AM
Facebook readies Sponsored Stories ads
by Sarah Shearman, 21 December 2011, 10:53AM
From the blogs
Video didn't kill the radio star, and nor has David Cameron
Arif Durrani
22 December 2011, 9:47AM
Looks like we made it?
Liam Mullins
22 December 2011, 9:25AM
Bling's no longer king in China
Greg Taylor
22 December 2011, 9:09AM
Coping with a Crisis at Christmas - monitoring the social media chatter
Emily Hunt
21 December 2011, 5:01PM
Premier League social media stats - December [infographic]
Sean Walsh
21 December 2011, 2:14PM
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