Latest news | | | | | | Facebook has agreed to a series of privacy improvements for millions of its users, including changes to how it retains data, following a critical audit of its operations outside the US by Irish authorities. | | | | | | | British Airways owner IAG has won out against Virgin Atlantic and has agreed to buy BMI from Lufthansa for £172.5m and could now sell off the airline's regional and low cost off-shoot brands. | | | | | | | Commercial radio has outperformed the wider market and is set to achieve up to 5% growth in advertising expenditure in 2011, after a successful year of repositioning and united action. | | | | | | | Microsoft has sold its online shopping portal Ciao to LeGuide.com, the pan-European publisher of digital shopping guides, for an undisclosed sum. | | | | | | | Global Radio has promoted Gareth Andrews to the newly created role of group programme co-ordinator. | | | | | | | Sky is set to continue its fairytale campaign with a retelling of Aesop's Fable, 'The Boy Who Cried Wolf' to promote its broadband offering from Christmas Day. | | | | | | | Lisa Kerr is leaving her role as director of strategy at RadioCentre after 18 months to establish her own consultancy business. | | | | | | | Asda, Tesco and Sainsbury's will compete on Boxing Day and New Year's Day for shoppers' wallets, while the major supermarkets try to outdo each other with ambitious job-creation plans for 2012. | | | | Opinion | | | | | | It has never been easier to find out how people talk about brands, write Caroline O'Donoghue, account manager at Brandwatch and Andrew Blakeley, social strategist at DDB. | | | | | | | New product launches often fail and it can sometimes be difficult identifying why, writes Doug Findlay, director at Ipsos Marketing. | | | | | | | While trends are everywhere at this time of year, what we really need is a new action standard for insight, writes Richard Huntington, director of strategy, Saatchi & Saatchi. | | | | Intelligence | | | | | | At a time of recession and with a high-street in decline, digital retailers are seeking to grow their customer base by launching overseas. | | | | | | | Jessica Powell, chief marketing officer at burgeoning social network Badoo, is not shy about the site's risque reputation, but is determined to take the brand into the mainstream. | | | | | | | The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | Product Manager | Recruiter Adam Recruitment | Salary £25000 - £35000 per annum | Location Warrington | | | | | | | |
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