Tuesday, 13 December 2011

Breaking news from Brand Republic - Marketing's Agency and Adwatch of the Year, Jennifer Lopez, Johnston Press, Apple, retail brand loyalty

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Latest news
PHD claims Grand Prix in Agency of the Year
PHD claims Grand Prix in Agency of the Year
by Gemma Charles
13 December 2011, 09:00AM
Media agency PHD has scooped Marketing's inaugural Agency of the Year Grand Prix.
Morrisons clinches top spot in Adwatch 2011
Morrisons clinches top spot in Adwatch 2011
by Nicola Clark
13 December 2011, 09:00AM
Supermarket brand Morrisons has clinched the top spot in Marketing's Adwatch of the year charts, ranking 2011's most-recalled advertising.
Harmon Kardon signs up Jennifer Lopez for global ad campaign
Harmon Kardon signs up Jennifer Lopez for global ad campaign
by Sara Kimberley
13 December 2011, 09:18AM
Harman Kardon, the electronics brand, has signed up pop star Jennifer Lopez to appear in its latest global ad campaign, 'Beautiful Sound'.
Johnston Press hands new mobile ad offering to YOC
Johnston Press hands new mobile ad offering to YOC
by Maisie McCabe
13 December 2011, 09:34AM
Johnston Press, the regional publisher, has appointed mobile ad network YOC to sell advertising on its newly launched network of 211 local mobile websites.
Apple Mac App store hits 100m download mark
Apple Mac App store hits 100m download mark
by Sarah Shearman
13 December 2011, 08:15AM
The Apple Mac App store has reached the 100 million download mark, less than a year after it launched.
Convenience stores need to position themselves as 'local champions'
Convenience stores need to position themselves as 'local champions'
by Matthew Chapman
12 December 2011, 03:08PM
Poor brand loyalty towards convenience stores, including Budgens and Spar, are leaving them heavily exposed to major supermarkets opening up local stores and pinching their customers, claims new TNS research.
Intelligence
Capitalising your brand
Capitalising your brand
by Anne Collins
13 December 2011, 08:00AM
Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown.
Marketing's Adwatch of the Year 2011
Marketing's Adwatch of the Year 2011
by Gail Kemp
13 December 2011, 09:00AM
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Meaningful brands at Christmas
Meaningful brands at Christmas
by MPG Media Contacts
12 December 2011, 01:00PM
While excess is the ghost of Christmas past, the Christmas spirit is still very much alive, according to new insight from MPG Media Contacts.
Opinion
Think BR: Moving media measurement into the 21st Century
Think BR: Moving media measurement into the 21st Century
by Rhys McLachlan
12 December 2011, 08:00AM
Use of traditional media metrics is stifling development and innovation in the media landscape, writes Rhys McLachlan, corporate development director, Videology.
Think BR: Be bold! Thoughts on the IPA West Coast Interactive Mission
Think BR: Be bold! Thoughts on the IPA West Coast Interactive Mission
by Becca Saraga
09 December 2011, 08:30AM
There is a lot the advertising industry can learn from the innovative companies in Sillicon Valley. Maybe it's time we took on some of their practices, writes Becca Saraga, global business development director & partner, Addiction Worldwide.
Also in the news
CBS Outdoor adds Bluetooth to London bus ad offering
by Maisie McCabe, 12 December 2011, 03:57PM
ITV secures two England group games for Euro 2012
by John Reynolds, 12 December 2011, 12:15PM
Hornby brings out first TV ad in three years
by Sara Kimberley, 12 December 2011, 12:21PM
Fire brigade campaign tells people to get takeaways
by Sara Kimberley, 12 December 2011, 11:40AM
Heineken rolls out responsible drinking digital campaign
by Sarah Shearman, 12 December 2011, 11:38AM
Digital chief Errol Baran to leave Channel 4
by Maisie McCabe, 12 December 2011, 11:55AM
X Factor climaxes with 15.3 million viewers
by Maisie McCabe, 12 December 2011, 11:24AM
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