Latest news | | | | | | Media agency PHD has scooped Marketing's inaugural Agency of the Year Grand Prix. | | | | | | | Supermarket brand Morrisons has clinched the top spot in Marketing's Adwatch of the year charts, ranking 2011's most-recalled advertising. | | | | | | | Harman Kardon, the electronics brand, has signed up pop star Jennifer Lopez to appear in its latest global ad campaign, 'Beautiful Sound'. | | | | | | | Johnston Press, the regional publisher, has appointed mobile ad network YOC to sell advertising on its newly launched network of 211 local mobile websites. | | | | | | | The Apple Mac App store has reached the 100 million download mark, less than a year after it launched. | | | | | | | Poor brand loyalty towards convenience stores, including Budgens and Spar, are leaving them heavily exposed to major supermarkets opening up local stores and pinching their customers, claims new TNS research. | | | | Intelligence | | | | | | Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown. | | | | | | | Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp. | | | | | | | While excess is the ghost of Christmas past, the Christmas spirit is still very much alive, according to new insight from MPG Media Contacts. | | | | Opinion | | | | | | Use of traditional media metrics is stifling development and innovation in the media landscape, writes Rhys McLachlan, corporate development director, Videology. | | | | | | | There is a lot the advertising industry can learn from the innovative companies in Sillicon Valley. Maybe it's time we took on some of their practices, writes Becca Saraga, global business development director & partner, Addiction Worldwide. | | | | | | Latest jobs | | Product Manager | Recruiter Adam Recruitment | Salary £25000 - £35000 per annum | Location Warrington | | Digital Strategist | Recruiter Dynamic New Alliances | Salary £40K - £45K | Location Central London | | | | | | | |
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