| Latest news | |  | | | | | Retailers have embarked on a major press push today as they look to tempt millions of shoppers back on to the nation's high streets with big discount and price matching offers. | | |  | | | | | Glacéau vitaminwater, the enhanced water brand owned by Coca-Cola, has launched a festive social media campaign featuring singer Jessie J. | | |  | | | | | Primesight, the outdoor media owner, has retained the £8m outdoor ad contract for the Glasgow Subway, following a competitive pitch. | | |  | | | | | Budweiser has teamed up with Drinkaware.co.uk to launch a campaign to "designate a driver" in the run up to Christmas and the New Year. | | |  | | | | | Partners Andrews Aldridge co-founder Phil Andrews leaves, while Costa Coffee's marketing director Jim Slater is promoted, all in BR's round-up of this week's people moves in advertising, marketing and media. | | |  | | | | | Coca-Cola's short film about families reuniting in the Philippines is the most shared ad for a second week running, notching up 474,121 shares in the past seven days. | | |  | | | | | Jack Daniel's has long played on its folksy, small town roots and its festive ad outing, in which it builds a Christmas tree made up of whiskey barrels, is no exception. | | | | | Opinion | |  | | | | | While modelled data can provide valuable insights, the need for more accurate ways to capture real data is increasing, writes Stuart Colman, MD, AudienceScience. | | |  | | | | | If you pay any attention to these things, you might remember that this time last year we pondered whether a watershed had been reached. | | |  | | | | | In an economic downturn, supermarket shoppers want competitive prices and quality, however the new battleground is in providing a sense of society and enjoyment, writes Stewart Easterbrook, CEO, Starcom MediaVest Group UK. | | | | | Intelligence | |  | | | | | Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown. | | |  | | | | | Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp. | | |  | | | | | While excess is the ghost of Christmas past, the Christmas spirit is still very much alive, according to new insight from MPG Media Contacts. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | Product Manager | | Recruiter Adam Recruitment | | Salary £25000 - £35000 per annum | | Location Warrington | | | Digital Strategist | | Recruiter Dynamic New Alliances | | Salary £40K - £45K | | Location Central London | | | | |  | | |
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