Friday 9 December 2011

Marketing Daily - Costa's Slater promoted in restructure; plus Twitter, Google, Diageo and Debenhams

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Breaking news from Marketing
 
Breaking news from Marketing December 2011
 
Latest News
 
Costa's Slater to be promoted as part of restructure
John Reynolds,
09 December 2011
 

Costa Coffee is to restructure its business into four divisions, and is...

Jim Slater: becomes managing director of Costa Coffee Enterprises
 
 
Twitter reveals new look including brand pages
Sarah Shearman,
09 December 2011
 

Twitter has unveiled a major redesign and has added brand profile pages...

Twitter rolls out new look
 
 
Christmas rush stalls as analysts warn of brand damage
Matthew Chapman,
09 December 2011
 

Footfall on the high street is struggling to get into high gear...

Christmas rush: yet to get into full swing
 
 
Google launches event-focused service Schemer
Sara Kimberley,
09 December 2011
 

Google has launched an event-focused website called Schemer that encourages users to...

Google launches event-focused service Schemer
 
 
Diageo puts £1m behind Kiss cover marketing in singles chart assault
Gemma Charles,
09 December 2011
 

Diageo is spending £1m on promoting a cover of the Kiss classic...

Smirnoff: backing Kiss cover
 
 
Debenhams cashes in on Olympics with British-themed homewares for 2012
Rachel Barnes,
09 December 2011
 

Debenhams is expanding its designer collaboration Editions brand into homewares in spring...

Debenhams will roll out British-themed homeware next year
 
 
Technology creates a whole new ball game for sports marketing
John Reynolds,
09 December 2011
 

New technology is offering an array of opportunities for marketing at sports...

Playing2 technology allows fans' photos to printed on players' shirts
 
 
Tablets creating new relationships with consumers, says IAB
Sarah Shearman,
09 December 2011
 

Tablets will not replace laptops and desktops, but have carved out their...

Tablets: The 'downtime' device
 
 
Gatorade repositions with "Game Changer" campaign
Loulla-Mae Eleftheriou-Smith,
09 December 2011
 

Gatorade, the sports drink brand, is repositioning in the UK as a...

Gatorade's G Series Pro nutrition range
 
 
 
Also in the News
 
Premier Foods sells off ready meals arm for £30m
John Reynolds,
08 December 2011
 
 
 
Blogs
 
 
Changing behaviour or challenging behaviour?
Neil Fox, TDA
 

Most marketers measure success in terms of how effectively they change people's behaviour. Usually this...

 
 
Airbrushing the truth about advertising
Nicola Clark
 

News that the government is to tackle the issue of 'body confidence' through the creation...

 
 
What HSBC’s record fine teaches marketers like you
CHRIS BARRACLOUGH
 

This is a huge marketing story that hit the front pages. Yet it barely warranted a mention in the marketing...

 
 
Nudge theory or fudge theory?
Nicola Clark
 

Richard Thaler, co-author of consumer behaviour bible Nudge has urged David Cameron to send the...

 
 
Are UK marketers facing a talent exodus?
Nicola Clark
 

Marketers of Britain, will the last person to leave please turn the lights off. According...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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