Data and Direct Bulletin - Reckitt Benckiser, Starbucks, E.ON, Facebook

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Can the direct tribe deal with the engagement landgrab? by Daniel Farey-Jones 01 December 2011, 02:10PM The direct marketing fraternity circled their wagons at the IPA this week for a celebration of direct creativity - so how come only two out of six campaigns put forward were by direct agencies? Reckitt Benckiser reviews global digital CRM by Sara Kimberley 01 December 2011, 11:10AM Reckitt Benckiser has kicked off the search for an agency to handle its global digital CRM business. Kitcatt Nohr Digitas picks up UK Starbucks CRM business by Sara Kimberley 01 December 2011, 10:30AM Starbucks has hired Kitcatt Nohr Digitas to handle its customer relationship marketing account in the UK. EHS 4D scoops E.ON's £5m direct business by Matt Williams 01 December 2011, 10:40AM E.ON, the energy company, has appointed EHS 4D to handle its £5 million direct marketing account. Virgin Media to launch targeted TV ad service in 2012 by Sarah Shearman 29 November 2011, 08:30AM Virgin Media is set to unveil an addressable advertising service in the second quarter of 2012, thus beating its rival Sky to the punch. Facebook settles with FTC over privacy complaints by Sarah Shearman 30 November 2011, 12:05PM Facebook will have to gain users' consent before making any changes to their privacy settings and will now face 20 years of independent audits, as part of a settlement with the US Federal Trade Commission. CREATIVE STRATEGY: John Lewis tugs the heart strings (and the purse strings) by Simon S Kershaw 01 December 2011, 01:28PM Is there anything left to say about the John Lewis Partnership Christmas TV commercial? Perhaps. First there is the gag about what's in the box that the wee lad takes into his parents' bedroom on Christmas morning - his sister's head? Romanian chocolate wins direct creatives' debate by Daniel Farey-Jones 29 November 2011, 12:30PM A contest between six direct marketing creative directors to champion their favourite piece of direct creative finished with Sav Evangelou's choice of the Rom chocolate bar campaign winning the audience vote. What niche social networks can do for your brand by Sarah Shearman 25 November 2011, 12:00AM With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman. O2 appoints Lida to direct marketing account by Jeremy Lee 25 November 2011, 03:55PM Lida has won O2's estimated £24 million direct marketing account. IKEA re-positions Family loyalty programme by Matthew Chapman 29 November 2011, 08:30AM IKEA is relaunching its Family loyalty scheme, as it aims to reflect its shift toward a more personalised approach. Think BR: Customer loyalty in 2011 by Simon Atkinson 25 November 2011, 08:30AM When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson, assistant chief executive, Ipsos MORI. Latest jobs Marketing Manager, Online and Mail Order Recruiter People Tree Salary £28,000+ depending on experience Location London E1 Account Director, Market Research Recruiter TOLUNA Salary Commensurate with experience & track-record. Location London Business Development and Partnerships Manager Recruiter Propel Salary £30000 - £42000 per annum + £30-£42k OTE £50/55K plus great bens Location London Senior Account Manager Direct - Fundraising - up to £38k + bens Recruiter Barker Graves Salary Up to £38k + bens Location Central London Global Clothing & Fashion Industry Analyst Recruiter Euromonitor International Salary Competitive Location London Senior Project Manager Recruiter ECOM Recruitment Salary £40 - £45k Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders