Thursday, 8 December 2011

Marketing Daily - Interview with PepsiCo's Kalotis; plus Heineken, Tesco, Nokia and Boots

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Breaking news from Marketing
 
Breaking news from Marketing December 2011
 
Latest News
 
PepsiCo's Patrick Kalotis is not known as 'Mr Breakfast' for nothing
Loulla-Mae Eleftheriou-Smith,
08 December 2011
 

Patrick Kalotis, group marketing director, PepsiCo, is serious about his healthy brands...

Patrick Kalotis, group marketing director, PepsiCo
 
 
Marketing video report: Patrick Kalotis on how social media is transforming PepsiCo's relationship with consumers
08 December 2011
 

Patrick Kalotis, group marketing director, PepsiCo UK talks about how new technologies...

PepsiCo UK's Kalotis
 
 
Is it irresponsible to play up pester power in the current economic climate? The Marketing Society Forum
08 December 2011
 

Littlewoods' Christmas TV ad has caused much disquiet in some quarters, with...

Is it irresponsible to play up pester power in the current economic climate? The Marketing Society Forum
 
 
Heineken apes Diageo and signs major global Facebook ad partnership
Gemma Charles,
08 December 2011
 

Heineken has signed a global ad partnership with Facebook that will see...

Heineken: signs Facebook deal
 
 
Tesco hit by fourth consecutive UK sales drop
Sara Kimberley,
08 December 2011
 

Tesco's like-for-like sales, excluding petrol and VAT, have declined for the fourth...

Tesco: third-quarter figures reveal fall in like-for-like sales
 
 
EDF drops Bike Week sponsorship to focus on Olympics
Matthew Chapman,
08 December 2011
 

EDF Energy has ended its sponsorship of National Bike Week as it...

EDF's lead sponsor position from 2011 will not be renewed
 
 
Boots rolls out personalised promotions at till
Matthew Chapman,
08 December 2011
 

Boots is ramping up its Advantage Card loyalty offer by giving customers...

Boots: to offer customers personalised promotions at the till
 
 
Ford extends Champions League sponsorship
John Reynolds,
08 December 2011
 

Ford has extended its 20-year sponsorship of the UEFA Champions League by...

Ford: extends its UEFA Champions League sponsorship to June 2015
 
 
Innocent to launch 'Healthy New Year' on-pack promotion for smoothies
Loulla-Mae Eleftheriou-Smith,
08 December 2011
 

Innocent is launching an on-pack promotion for its core smoothie brand that...

Innocent: to roll out 'Healthy New Year' on-pack promotion
 
 
Nokia reported to be selling off luxury arm
Sarah Shearman,
08 December 2011
 

Nokia is planning to sell off its luxury subsidiary Vertu, in a...

Vertu smartphones: Nokia reported to be considering selling off its luxury subsidiary
 
 
 
 
Blogs
 
 
Changing behaviour or challenging behaviour?
Neil Fox, TDA
 

Most marketers measure success in terms of how effectively they change people's behaviour. Usually this...

 
 
Airbrushing the truth about advertising
Nicola Clark
 

News that the government is to tackle the issue of 'body confidence' through the creation...

 
 
What HSBC’s record fine teaches marketers like you
CHRIS BARRACLOUGH
 

This is a huge marketing story that hit the front pages. Yet it barely warranted a mention in the marketing...

 
 
Nudge theory or fudge theory?
Nicola Clark
 

Richard Thaler, co-author of consumer behaviour bible Nudge has urged David Cameron to send the...

 
 
Are UK marketers facing a talent exodus?
Nicola Clark
 

Marketers of Britain, will the last person to leave please turn the lights off. According...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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