Tuesday 20 December 2011

Digital AM - Social video, Weborama, Honda, Everything Everywhere, BT

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Latest news
Social video explodes as brands 'become friends' with consumers
Social video explodes as brands 'become friends' with consumers
by Gemma Charles
20 December 2011, 12:34PM
Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
Levy's Weborama launches JV with Hi-Media
Levy's Weborama launches JV with Hi-Media
by Staff
20 December 2011, 12:41PM
The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.
Honda launches interactive online film for 2012 Civic
Honda launches interactive online film for 2012 Civic
by Sara Kimberley
20 December 2011, 11:02AM
Honda has unveiled an online interactive film to promote the launch of its 2012 Civic model.
Everything Everywhere boosts T-Mobile ad offering
Everything Everywhere boosts T-Mobile ad offering
by Sarah Shearman
20 December 2011, 11:55AM
Everything Everywhere, the telecoms company, is to roll out its interactive mobile ad service to its T-Mobile customers for the first time.
BT stokes 'patent wars' with legal assault on Google
BT stokes 'patent wars' with legal assault on Google
by Sarah Shearman
20 December 2011, 09:13AM
BT has entered the "patent wars" fray by launching legal action against Google in the US over copyright infringement, centring on a raft of the internet giant's products, such as its mobile operating system Android.
CSL promotes augmented reality app through TV ad
CSL promotes augmented reality app through TV ad
by Sara Kimberley
20 December 2011, 10:56AM
CSL, the sofa specialist, is launching an augmented reality iPhone app as part of a £1.5m ad campaign.
Netflix and BBC Worldwide strike content deal
Netflix and BBC Worldwide strike content deal
by Sarah Shearman
20 December 2011, 11:24AM
Netflix has struck a deal with BBC Worldwide to broadcast BBC programmes including 'Doctor Who' and 'Spooks', as the online film service gears up for its much-anticipated launch in the UK and Ireland next year.
Think BR: Luxury brands and the social media dilemma
Think BR: Luxury brands and the social media dilemma
by Jane Simmonds
20 December 2011, 08:30AM
Luxury brands using social media have to walk the tightrope between accessibility and exclusivity, writes Jane Simmonds, managing partner of Conran Design Group.
Also in the news
Number 10 digital guru Nick Jones to chair judging at Revolution Awards
by Staff, 19 December 2011, 12:00PM
AOL Europe's top marketer departs
by Sarah Shearman, 19 December 2011, 12:15PM
Facebook profits to hit $1bn as floatation nears
by Sarah Shearman, 19 December 2011, 09:58AM
Ad2One appoints Time Out's Graeme Tottle as sales director
by Maisie McCabe, 19 December 2011, 10:10AM
From the blogs
Milk (not silk) is the fabric du jour
Greg Taylor
20 December 2011, 9:20AM
2011 most recalled FMCG ads. The 7 secrets of success. :-)
Chris Arnold
20 December 2011, 2:40AM
Engine Group - partnership in substance or only in form?
Bob Willott
19 December 2011, 10:53PM
Enough already- the IAB says the tablet isn't a phone OR a laptop
Alex Kozloff
19 December 2011, 4:21PM
Singapore Sports Hub scores
Chris J Reed
19 December 2011, 2:59PM
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