Monday 19 December 2011

Breaking news from Brand Republic - TWBA\London, Matt Shreeve, online shopping, HMV, top toys list

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Latest news
TWBA\London resigns £25m Müller ad account
TWBA\London resigns £25m Müller ad account
by Sara Kimberley
19 December 2011, 09:17AM
TWBA\London has resigned its £25m Müller Dairy advertising account following creative differences.
Matt Shreeve named trading director at News International
Matt Shreeve named trading director at News International
by Maisie McCabe
19 December 2011, 09:15AM
Matt Shreeve, the former head of agency sales at Channel 4, has been appointed trading director at News International.
Christmas day online shopping spree to hit £186.4m
Christmas day online shopping spree to hit £186.4m
by Sarah Shearman
19 December 2011, 08:55AM
UK consumers are set to spend £186.4m online on Christmas day this year, 12% more than last year, according to predictions from retail body IMRG.
HMV considers sale of live music business
HMV considers sale of live music business
by John Reynolds
19 December 2011, 09:16AM
HMV has reported a £36.4m pre-tax loss and said it may be forced to sell its live music division in order to stabilise its finances and continue trading.
Kids' tablet computers dominate top toys list
Kids' tablet computers dominate top toys list
by Matthew Chapman
19 December 2011, 08:30AM
Technology products are dominating the list of the top 10 best-selling toys this Christmas, according to the latest figures from market research firm NPD.
Karmarama's Buonaguidi completes marathon charity ping pong session
Karmarama's Buonaguidi completes marathon charity ping pong session
by Maisie McCabe
19 December 2011, 08:30AM
Dave Buonaguidi, founder and chief creative officer of ad agency Karmarama, played table tennis for 24 hours last week to raise money for Age UK.
Opinion
Think BR: What Google believes will deliver success in 2012
Think BR: What Google believes will deliver success in 2012
by Richard Trinder
19 December 2011, 08:30AM
In the year ahead collaborating with agency and media partners and bringing online and offline strategies together will deliver more successful marketing campaigns, writes Richard Trinder, industry leader at Google UK.
Think BR: Targeted TV - advertisers' nirvana
Think BR: Targeted TV - advertisers' nirvana
by Hamish Pringle
16 December 2011, 08:30AM
People are watching more TV than ever and new technologies are allowing advertisers to target them like never before, writes Hamish Pringle, strategic advisor to 23red.
Think BR: Taking the guesswork out of online targeting
Think BR: Taking the guesswork out of online targeting
by Stuart Colman
15 December 2011, 10:00AM
While modelled data can provide valuable insights, the need for more accurate ways to capture real data is increasing, writes Stuart Colman, MD, AudienceScience.
Intelligence
Capitalising your brand
Capitalising your brand
by Anne Collins
13 December 2011, 08:00AM
Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown.
Marketing's Adwatch of the Year 2011
Marketing's Adwatch of the Year 2011
by Gail Kemp
13 December 2011, 09:00AM
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Meaningful brands at Christmas
Meaningful brands at Christmas
by MPG Media Contacts
12 December 2011, 01:00PM
While excess is the ghost of Christmas past, the Christmas spirit is still very much alive, according to new insight from MPG Media Contacts.
Also in the news
Virgin Media to sponsor 'Britain's Got Talent'
by Maisie McCabe, 16 December 2011, 01:27PM
Costcutter gears up for Kwik Save rebrand
by Matthew Chapman, 16 December 2011, 12:19PM
Friends Reunited looses a fifth of value
by John Reynolds, 16 December 2011, 01:59PM
Sainsbury's readies Jamie Oliver montage campaign
by Matthew Chapman, 16 December 2011, 12:47PM
Nationwide shifts to product focus with new campaign
by Alex Brownsell, 16 December 2011, 12:00PM
Guardian axes Sport and Film and Music supplements
by John Reynolds, 16 December 2011, 04:07PM
From the blogs
A creative solution to the Banking crisis
Hugh Salmon
19 December 2011, 8:55AM
Forget 'love brands', think 'hate brands'.
Chris Arnold
19 December 2011, 1:26AM
Duran Duran - the ultimate enduring pop brand
Chris J Reed
18 December 2011, 10:29AM
The greatest transmedia story ever told!
Geoff Gower
16 December 2011, 4:19PM
Guest post from Steve Attree at Leo Burnett on Speed Mentoring
Pauline Naylor
16 December 2011, 3:51PM
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