Latest news | | | | | | TWBA\London has resigned its £25m Müller Dairy advertising account following creative differences. | | | | | | | Matt Shreeve, the former head of agency sales at Channel 4, has been appointed trading director at News International. | | | | | | | UK consumers are set to spend £186.4m online on Christmas day this year, 12% more than last year, according to predictions from retail body IMRG. | | | | | | | HMV has reported a £36.4m pre-tax loss and said it may be forced to sell its live music division in order to stabilise its finances and continue trading. | | | | | | | Technology products are dominating the list of the top 10 best-selling toys this Christmas, according to the latest figures from market research firm NPD. | | | | | | | Dave Buonaguidi, founder and chief creative officer of ad agency Karmarama, played table tennis for 24 hours last week to raise money for Age UK. | | | | Opinion | | | | | | In the year ahead collaborating with agency and media partners and bringing online and offline strategies together will deliver more successful marketing campaigns, writes Richard Trinder, industry leader at Google UK. | | | | | | | People are watching more TV than ever and new technologies are allowing advertisers to target them like never before, writes Hamish Pringle, strategic advisor to 23red. | | | | | | | While modelled data can provide valuable insights, the need for more accurate ways to capture real data is increasing, writes Stuart Colman, MD, AudienceScience. | | | | Intelligence | | | | | | Brands are creating associations with London to connect with consumers on a more emotional level, writes Anne Collins, research director at Firefly Millward Brown. | | | | | | | Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp. | | | | | | | While excess is the ghost of Christmas past, the Christmas spirit is still very much alive, according to new insight from MPG Media Contacts. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | Product Manager | Recruiter Adam Recruitment | Salary £25000 - £35000 per annum | Location Warrington | | | | | | | |
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