| Latest news | |  | | | | | Wrigley's, the chewing gum brand, is launching a long-term marketing offensive across its Extra and 5Gum variants, as marketing director Daniela Campari seeks to win teens back to the category. | | |  | | | | | Reed, the recruitment agency, is launching a crowdsourcing campaign asking the public to vote for the TV ad they want to be aired, out of a choice of six. | | |  | | | | | EasyJet founder Sir Stelios Haji-Ioannou has teamed up with Lastminnute.com founder Brent Hoberman to launch a new car-sharing initiative, which he hopes will tap into consumers' environmental concerns and belt-tightening outlook during the current e... | | |  | | | | | Japanese tech brand Panasonic is to launch its first smartphone in Europe in March 2012, seven years since it last sold mobile phones outside its home country. | | |  | | | | | With girl band Little Mix taking 'The X Factor' winners' crown, we take a look behind the scenes of Marks and Spencer's Christmas ad featuring the final contestants. | | |  | | | | | Office product retailer Staples has appointed Immediate Future to advise on social media strategy for its European operations. | | |  | | | | | Morrisons' Christmas ad by DLKW features Freddie Flintoff and Sir Bruce Forsyth and is set in a fantasy Christmas market. We take a look behind the scenes. | | | | | Opinion | |  | | | | | Use of traditional media metrics is stifling development and innovation in the media landscape, writes Rhys McLachlan, corporate development director, Videology. | | |  | | | | | There is a lot the advertising industry can learn from the innovative companies in Sillicon Valley. Maybe it's time we took on some of their practices, writes Becca Saraga, global business development director & partner, Addiction Worldwide. | | | | | Intelligence | |  | | | | | New technology is offering an array of opportunities for marketing at sports events. | | |  | | | | | Patrick Kalotis, group marketing director, PepsiCo, is serious about his healthy brands portfolio. | | |  | | | | | Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | Product Manager | | Recruiter Adam Recruitment | | Salary £25000 - £35000 per annum | | Location Warrington | | | Digital Strategist | | Recruiter Dynamic New Alliances | | Salary £40K - £45K | | Location Central London | | | | |  | | |
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