Friday 16 December 2011

Digital AM - Glaceau vitaminwater, Zynga, Microsoft, Trinity Mirror, Viral chart

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Glacéau vitaminwater launches festive Facebook campaign with Jessie J
Glacéau vitaminwater launches festive Facebook campaign with Jessie J
by Sara Kimberley
16 December 2011, 08:00AM
Glacéau vitaminwater, the enhanced water brand owned by Coca-Cola, has launched a festive social media campaign featuring singer Jessie J.
Zynga IPO values company at $7bn
Zynga IPO values company at $7bn
by Sarah Shearman
16 December 2011, 10:33AM
Zynga, the online social gaming company behind Facebook games such as FarmVille and Mafia Wars, has been valued at $7bn (£4.5bn), following its initial public offering.
Microsoft appoints Nik Dewar to head mobile sales
Microsoft appoints Nik Dewar to head mobile sales
by Sarah Shearman
16 December 2011, 11:48AM
Microsoft Advertising UK has promoted group account director Nik Dewar to role of head of mobile ad sales.
Trinity restructures regionals for digital push
Trinity restructures regionals for digital push
by John Reynolds
16 December 2011, 11:01AM
Trinity Mirror has restructured the management structure across its regional division and is creating 20 new digital positions as it looks to increase its focus on digital publishing and streamline its reporting structure.
Campaign Viral Chart: Coke ad holds on to top spot
Campaign Viral Chart: Coke ad holds on to top spot
by Ben Hall
16 December 2011, 09:30AM
Coca-Cola's short film about families reuniting in the Philippines is the most shared ad for a second week running, notching up 474,121 shares in the past seven days.
Also in the news
Huffington Post UK to introduce branded blogs
by Sarah Shearman, 15 December 2011, 11:04AM
Consumers turning to mobile over Christmas, says Google
by Sarah Shearman, 15 December 2011, 10:43AM
WPP invests in Singaporean digital marketing agency Qais
by Sara Kimberley, 15 December 2011, 08:45AM
Digital Agency of the Year: AKQA
by , 15 December 2011, 08:00AM
From the blogs
Guest blogger Alannah Wesley from Primesight writes about her experience at NABS Speed Mentoring
Pauline Naylor
16 December 2011, 11:47AM
Flat pack lenses
Greg Taylor
16 December 2011, 10:00AM
The rise of the digital chief executive officer
@gordonmacmillan
16 December 2011, 8:51AM
War games take over the world
Chris J Reed
16 December 2011, 12:14AM
Like a light bulb
ianbluechipmarketing
15 December 2011, 8:51PM
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