Wednesday, 3 July 2013

Breaking news from Brand Republic - Apple, Bebo, Swatch, Sony, Argos

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Latest news

Apple shares climb on iWatch product launch rumours
Apple shares climb on iWatch product launch rumours
by Simon Nias
03 July 2013, 09:44AM
Apple's share price has jumped nearly 7% this week, reversing a downward trend amid speculation that the California technology giant is on the verge of its first new product launch since the iPad.
Bebo founder pledges to revamp site after buying it back for $1m
Bebo founder pledges to revamp site after buying it back for $1m
by Chloe Smith
03 July 2013, 09:27AM
Bebo.com is going to be revamped, after its creators, Michael and Xochi Birch, bought the site back for $1m (£660,066) after initially selling it to AOL in 2008 for $850m.
Hometown London picks up global Swatch brief
Hometown London picks up global Swatch brief
by Jeremy Lee
03 July 2013, 09:18AM
Hometown London has won the global advertising brief from Swatch, the watch manufacturer, following a competitive pitch.
Sony bids to boost profile of online entertainment services with agency hunt
Sony bids to boost profile of online entertainment services with agency hunt
by Lynsey Barber
03 July 2013, 08:30AM
Sony has kicked off a consumer agency hunt to boost its online music, video and gaming services across Europe and beyond.
Argos hires EMI executive Bertrand Bodson to hurry digital transformation
Argos hires EMI executive Bertrand Bodson to hurry digital transformation
by Alex Brownsell
03 July 2013, 09:50AM
Argos has recruited EMI Music executive Bertrand Bodson as its first digital director, as the brand looks to hurry its transformation into a "digital retail leader".
Kerry Roper joins Leagas Delaney
Kerry Roper joins Leagas Delaney
by Jeremy Lee
03 July 2013, 09:28AM
Leagas Delaney has hired Kerry Roper, the head of design at Dare, in the same position at the independent agency.
Six things you need-to-know about the future of retail
Six things you need-to-know about the future of retail
by Matthew Chapman
03 July 2013, 09:35AM
The retail industry has never had it so tough, squeezed by a stagnant economy and the structural challenges thrown up by the rise of ecommerce.
Live: Thinkbox's 'Screen Life' TV in demand
Live: Thinkbox's 'Screen Life' TV in demand
by Susan Billinge
03 July 2013, 09:20AM
Live streamed coverage from Thinkbox's 'Screen Life: TV on Demand' event that looks at emerging TV technologies and behaviours, this time focusing on video on demand.
Top ten ads of the week
Top ten ads of the week
by Staff
03 July 2013, 09:00AM
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Unilever marketing chief Keith Weed warns brands must become a 'force for good'
Unilever marketing chief Keith Weed warns brands must become a 'force for good'
by Alex Brownsell
02 July 2013, 04:45PM
Unilever's top marketer Keith Weed has called on brands to respond to social unrest around the world by "re-thinking" their business models and becoming a "force for good".
Promotion: Brand Republic launches #BigQuestionsLive – 4th July

BR's first ever online TV show, featuring the digital heads from Unilever, Just-Eat and Universal Music to discuss social media, UGC and more – LIVE. Secure your seat now
 

Also in the news

ODD wins Siemens Home Appliances account
by Chloe Smith, 02 July 2013, 01:01PM
Nestlé foiled by Cadbury as KitKat trademark battle reaches UK
by Simon Nias, 02 July 2013, 11:31AM
Former Yell marketing boss Jenny Ashmore joins SSE
by Simon Nias, 02 July 2013, 11:45AM
Hyundai backs first Autocar mobile site
by Chloe Smith, 02 July 2013, 11:42AM
BBC champions new comedy talent exclusively on iPlayer
by Susan Billinge, 02 July 2013, 10:04AM

Opinion

Time to big up the best of British
Time to big up the best of British
by Sir John Hegarty
27 June 2013, 08:00AM
The 2013 Campaign Big Awards are an indicator of the health and brilliance of the transformational creativity produced by the British advertising industry.
Polly Cziok: Public service PR needs to attract the most talented
Polly Cziok: Public service PR needs to attract the most talented
by Polly Cziok
28 June 2013, 07:48AM
Next month the CIPR is publishing a brand new book dedicated to the art of public sector communications, entitled PR and Communications in Local Government and Public Services.
The good, the bad and the ugly
The good, the bad and the ugly
by Sue Unerman
27 June 2013, 08:00AM
A few weeks ago, I entered the hallowed premises of The Groucho Club courtesy of IPC Media's Lisa Batty.
Where Hegarty zigged, expect his successor to zag
Where Hegarty zigged, expect his successor to zag
by Jeremy Lee
27 June 2013, 08:00AM
Perhaps not since Tony and Cherie Blair et al assembled on the banks of the River Jordan for the blessing of the offspring of Rupert Murdoch and Wendi Deng has so much white linen been seen at any one time than at Cannes this year. That same linen i...
Lessons from Cannes
Lessons from Cannes
by Claire Beale
27 June 2013, 02:15PM
Impossible not to write about Cannes here. A deliciously complex mix of ideas and emotions, exhilaration and exhaustion, nothing beats the Cannes Festival of Creativity for reminding you of all the really great things about our industry.
Cannes offers a reminder that Brits are still at the top
Cannes offers a reminder that Brits are still at the top
by Danny Rogers
27 June 2013, 08:00AM
"When it comes to choosing someone to steer prominent American media properties, the answer is often delivered in a proper English accent," The New York Times wrote last week, citing the growing number of Brits holding top roles in the US.
Let's hear it for big data - handled with care, it offers award-winning insights
Let's hear it for big data - handled with care, it offers award-winning insights
by Arif Durrani
27 June 2013, 08:00AM
No sooner have we recognised it, lauded it and extolled its virtues, in comes the scandal, the exposé and the self-flagellation. Big data is in the dock, and it's not looking its best.
A view from the top
A view from the top
by Leon Jaume
27 June 2013, 08:00AM
Cannes: is it work, or is it a holiday? If you are left behind, those departing are clearly going on holiday, the bastards.
A view from the bottom
A view from the bottom
by Matt Roach, David Lawrie
27 June 2013, 08:00AM
Advertisers are scum - just one of many insights we gained at our first Cannes Lions festival, this one courtesy of Conan O'Brien.
Intelligence
Is big data driving a short-term view?
Is big data driving a short-term view?
by Les Binet
03 July 2013, 09:30AM
Marketers must stop relying on questionnaire-based research and focusing on short-term blips, so that they can assess their tactics' long-term strategic context, writes Les Binet, head of effectiveness, Adam & Eve/DDB.
Astute Sampson builds the momentum at Barb
Astute Sampson builds the momentum at Barb
by
02 July 2013, 03:51PM
The Barb chief executive has plans to help reshape the landscape with his determination to deliver cross-platform measurement. By Alasdair Reid.
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