Thursday, 4 July 2013

Campaign Daily Fix - M&C Saatchi, Big Awards, Labour, EE, Vertu, Mother, Pernod Ricard, Asda

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Latest News

Carrie Hindmarsh to depart M&C Saatchi
by Jeremy Lee,
04 July 2013, 08:00AM
Carrie Hindmarsh to depart M&C Saatchi
The chief executive, who helped launch the agency in 1995, is stepping down to focus on non-executive director roles.
Last call for Campaign Big Awards entries
04 July 2013, 08:00AM
Last call for Campaign Big Awards entries
The final deadline for entries for the Campaign Big Awards is this Friday (5 July). Chaired by Sir John Hegarty, the awards celebrate the best of British creative advertising from the past year.
Labour holds talks with advertising agencies
by Maisie McCabe,
04 July 2013, 08:00AM
Labour holds talks with advertising agencies
The Labour Party has opened talks with advertising agencies about the communications support it might need between now and the next General Election in 2015, ahead of a possible review.
EE signs Jamie Oliver for new 4G campaign
04 July 2013, 08:00AM
EE signs Jamie Oliver for new 4G campaign
EE, the 4G mobile operator, has signed up Jamie Oliver to appear in the next execution of its Kevin Bacon-fronted ad campaign, which could see further celebrities appearing alongside the Hollywood actor over the next year.
CHI picks up Vertu creative account
by James Swift,
04 July 2013, 08:00AM
CHI picks up Vertu creative account
CHI & Partners has won a four-way battle for the luxury mobile phone manufacturer Vertu's creative account.
Mother hands Bayala global creative role
by James Swift,
04 July 2013, 08:00AM
Mother hands Bayala global creative role
Carlos Bayala, the founding partner of Mother's Buenos Aires office, Madre, is returning to London to help steer the creative direction of the agency at a global level.
Pernod Ricard announces review of UK media business
by Louise Ridley,
04 July 2013, 08:00AM
Pernod Ricard announces review of UK media business
Pernod Ricard, the world's second-largest spirits company, has called a review of its £7 million UK media planning and buying account.
Work Club lands Asda digital task
by James Swift,
04 July 2013, 08:00AM
Work Club lands Asda digital task
Work Club has been named as Asda's digital creative agency after a five-way pitch, concluding a process that began in June 2012.
Arnold KLP names Lamberton as creative chief
by Louise Ridley,
04 July 2013, 08:00AM
Arnold KLP names Lamberton as creative chief
Arnold KLP has hired the former St Luke's and Euro RSCG creative director Colin Lamberton as its ex­ecutive creative director.
Profiling methods dated, study finds
by Arif Durrani,
04 July 2013, 08:00AM
Profiling methods dated, study finds
The old methods of identifying consumers are outmoded, and marketers need to plan campaigns based on technology ownership and lifestyles rather than simply age and demographics, according to research by Newsworks.

Latest Work

Honda "hands" by Wieden & Kennedy London
03 July 2013, 12:50PM
Honda
Honda has released an online film to promote its sponsorship of Channel 4 documentaries. The work was created by Wieden Kennedy London and features a pair of hands playing with pocket-sized versions of Honda s greatest inventions, from the company ...
The Co-operative Insurance "insurance you can be sure of" by Rapp Edinburgh
03 July 2013, 11:31AM
The Co-operative Insurance
The Co-operative Insurance has released its first TV ads since 2010. Two 30-second spots were created by Rapp Edinburgh and will be supported by radio, digital and direct executions. The ads show families having fun, while a voiceover describes of...
Nerve.com "ghost" by O Positive
03 July 2013, 10:31AM
Nerve.com
Nerve.com, an online magazine devoted to sex and relationships, is hosting a video on the site to promote its dating service. The film shows a woman being followed by the ghost of her deceased boyfriend, who encourages her to start dating again. It w...
Comparethemarket.com "duet" by VCCP
03 July 2013, 08:49AM
Comparethemarket.com
Comparethemarket.com has launched its latest TV ad featuring Aleksandr Orlov. In the spot, which was created by VCCP, the meerkat meets his rival Maurice Wigglethorpe-Throom for the first time. The characters, who have been at odds because they both ...

Also in the News

JWT wins £80m global Nokia account
by Jeremy Lee, 03 July 2013, 02:16PM
Mark Whelan moves to Havas Worldwide global role
by James Swift, 03 July 2013, 04:24PM
Twitter to use web browsing history to target promoted tweets
by Matthew Chapman, 04 July 2013, 11:44AM
Thinkbox TV Planning Awards 2013
04 July 2013, 09:45AM
O2 encourages consumers to 'Be More' ahead of 4G launch
by Matthew Chapman, 04 July 2013, 10:50AM
Blogs
Dave Trott MARKETING BEGINS WITH THE MARKET
Dave Trott, 02 July 2013, 8:07AM
Andy Nairn Here’s to George Washington and Independent Thinking
Andy Nairn, 01 July 2013, 8:07AM
Tara Beard-Knowland Seeing the point
Tara Beard-Knowland, 28 June 2013, 2:06PM
Campaign Guest Art, copy, code
Campaign Guest, 27 June 2013, 2:06PM
Wayne Deakin RIP “advertising”?
Wayne Deakin, 25 June 2013, 5:06PM
Dave Trott NOT ALL SALES ARE GOOD SALES
Dave Trott, 25 June 2013, 7:06AM
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