Thursday, 4 July 2013

Media AM - Twitter, Mindshare, Pernod Ricard, Thinkbox TV Planning Awards, Jamie Oliver

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Media AM Bulletin
 
 
 
*   Latest News
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Twitter to rollout ad retargeting in the US for brands
Twitter to rollout ad retargeting in the US for brands
Arif Durrani, 04 July 2013

Twitter has announced plans to improve its targeting capabilities in the US...

  
Coldplay: wins PPL Most Played UK Artist on Commercial Radio (picture credit: Mark Runyon)
Mindshare, Sky and LBC 97.3 have a good night at the Arqivas
Maisie McCabe, 04 July 2013

Mindshare picked up Media Agency of the Year, BSkyB won Advertiser of...

  
Pernod Ricard: portfolio includes Malibu, Absolut and Jameson
Pernod Ricard announces review of UK media business
Louise Ridley, 04 July 2013

Pernod Ricard, the world's second-largest spirits company, has called a review of...

  
A grand send-off, but it may not be the last we hear of Superman Booth
A grand send-off, but it may not be the last we hear of Superman Booth
Arif Durrani, 04 July 2013

I don't make a habit of reporting on leaving dos, but one...

  
Thinkbox TV Planning Awards 2013
Thinkbox TV Planning Awards 2013
04 July 2013

For more information and insight on the best in TV planning over...

  
Profiling methods dated, study finds
Profiling methods dated, study finds
Arif Durrani, 04 July 2013

The old methods of identifying consumers are outmoded, and marketers need to...

  
EE signs Jamie Oliver for new 4G campaign
EE signs Jamie Oliver for new 4G campaign
04 July 2013

EE, the 4G mobile operator, has signed up Jamie Oliver to appear...

  
*   Also in the News
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Independent's Evgeny Lebedev is 'relieved' as father escapes jail
Arif Durrani, 03 July 2013
Glasgow 2014 creates outdoor media zones ahead of Games
Arif Durrani, 03 July 2013
Let's hear it for big data - handled with care, it offers award-winning insights
Arif Durrani, 27 June 2013
Do media agencies need new metrics?
Alasdair Reid, 27 June 2013
Watch out - the future of media could be whirring above your head right now
Russell Davies, 27 June 2013
Music legends sound off on digital revolution
27 June 2013
Armstrong hoping to make giant leaps at AOL
Arif Durrani, 27 June 2013
Big is not always best, data evangelists told
Alasdair Reid, 27 June 2013
 
 
Blogs
The good, the bad, and the ugly.
Sue Unerman

A few weeks ago I entered the hallowed premises of the Groucho club courtesy of IPC Media’s Lisa Batty. Lisa...

Ogilvy snatches Cannes Lions Media Grand Prix
Louise Ridley

So this year's winner of this year's Cannes Lions Media Grand Prix is… creative agency Ogilvy and Mather (O&M)...

Media360 2013 engages hearts and minds
Arif Durrani

This time last week, we were gearing up to hear Phil Lander (pictured), senior director at BlackBerry, discuss plans for...

Don?t count your chickens in a 9 block grid
Sue Unerman

The 9 block grid is Jack Welch's famous method for evaluating staff. There are two criteria : Potential and Performance....

What do you learn at an awayday?
Sue Unerman

Recent trailers for The Apprentice show the candidates organising corporate awaydays for “major clients”. I’ve been to my fair share...

The Benefits of Fragmentation
David Brennan

I know media fragmentation is an ancient topic by now but a couple of things have happened in the last...

The impact of directness
Sue Unerman

One cold dark night, in the closing years of the last century, I and a few brave colleagues (including Matt...

Brand Believers
Louise Brice

Everyone has one. A drawer of tech - old mobiles, chargers, battery chargers, old cameras, that newer tech has made...

 
 
Jobs of the Week

PR Manager, PFJ

£43000 - £48000 per annum, South West London

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£28,000 - £32,000 + comms, Central London

Business Development Executive, Morgan Rutherford Associates

upto 30k Basic+Commission, London

Agency Account Executive, Morgan Rutherford Associates

£30k Basic+Commission, London

National Account Manager, Morgan Rutherford Associates

£34K Basic+Commission, London

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