Latest news | |  | | | | | Twitter is set to follow Google and Facebook into ad targeting, by allowing brands to use tweeters' web browsing histories to target them with promoted content. | | |  | | | | | For every £1 spent in social media, a potential value of £3.34 can be generated, according to a study by the Internet Advertising Bureau (IAB) into FMCG brands including Heinz, Kettle and Twinings. | | |  | | | | | Facebook: check; Twitter: check; Google+: check. If your brand has a presence on all these social media networks and more, but you aren't seeing the benefits, it's time to raise your game. | | |  | | | | | Work Club has been named as Asda's digital creative agency after a five-way pitch, concluding a process that began in June 2012. | | |  | | | | | Apple's iPhone 5 received the most social media criticism of all the launches of flagship handsets, with archrival Samsung coming out on top, according to research by We Are Social. | | |  | | | | | Nokia, once the undisputed king of the mobile handset market, is looking to deliver a new "disruptive" global marketing strategy to arrest its declining market share. | | |  | | | | | EE, the 4G mobile operator, has signed up Jamie Oliver to appear in the next execution of its Kevin Bacon-fronted ad campaign, which could see further celebrities appearing alongside the Hollywood actor over the next year. | | |  | | | | | The old methods of identifying consumers are outmoded, and marketers need to plan campaigns based on technology ownership and lifestyles rather than simply age and demographics, according to research by Newsworks. | | |  | | | | | CHI & Partners has won a four-way battle for the luxury mobile phone manufacturer Vertu's creative account. | | | | | Promotion: Mobile 2013: Top 5 Need-to-Knows to Fully Cash In | 
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