| What will Facebook hashtags mean for advertisers? | | 03 July 2013, 11:57AM |  Facebook has recently launched hashtags, accompanied by plenty of fanfare.
The primary commentary has been whether by doing so they have co-opted an artifact most commonly associated with Twitter. When indexed by search engines, or by Twitter itself, these hashtags make user-generated content searchable and provides a mechanism for communities in general to self-categorise their content as they see fit.
| | | | | | | Why today's consumers have moved on from multichannel | | 03 July 2013, 11:20AM |  The interactions between today's consumer and their favoured brands have seen a fundamental change. Whereas once there was equilibrium between customer expectations and brand fulfilment, now the balance has tipped to the extent that customer expectations go way beyond what most businesses can deliver.
| | | | Stop killing my flow: why disruptive ads are a dying breed | | 03 July 2013, 10:18AM |  As content and commerce become ever more intrinsically linked, more than ever advertisers are seeking ways for their creative output to exist naturally alongside editorial content - with the holy grail being – the ability to create a -seamless flow between the two.
| | | | Grow with Twitter conference: the take outs | | 02 July 2013, 12:22PM |  Twitter held their UK agency launch, 'Grow with Twitter', last Tuesday at the London Film Museum. A really slick event at a great venue with plenty of inspirational speakers, it was interesting to hear what they had to say about advertising on the platform.
| | | | | | | How Cannes could have taken innovation further | | 02 July 2013, 10:15AM |  My heart sang when I heard that the Cannes Lions Festival of Creativity was introducing an innovation category, and that it was awarding real projects rather than just prototypes.
As Harvard Business School's Theodore Levitt said "creativity as it's commonly defined?the ability to come up with brilliantly novel ideas?can actually be destructive to businesses. By failing to take into account practical matters of implementation, big thinkers can inspire organisational cultures dedicated to abstract chatter rather than purposeful action. In such cultures, innovation never happens?because people are always talking about it but never doing it."
| | | | | | | Dog Digital launch Facebook apps for T in the Park | | 01 July 2013, 9:44AM |  While many people are still recovering from Glastonbury this weekend, at Dog Digital they’re ready and raring to go to Scottish festival, T in the Park. In fact, they are so excited about the festival that they’ve launched not just one, but two, Facebook applications to celebrate the festival.
| | | | Say hello to simple and seamless display advertising | | 01 July 2013, 9:36AM |  What was that age-old saying? Too many cooks spoil the broth. For many, this sage proverb sums up one of the greatest challenges faced in the display advertising industry today. In the past, the process of getting an online advert in front of a consumer has always been a people process. Yet, as the maxim warns us, the more people involved in a system, the more complex it becomes. When a single advert has to be run through a stack of people from the advertiser, to the media planner, to the publisher, inconsistency is bound to plague a campaign.
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