Marketing Daily - Why brands should beware of Facebook's emotional engineering + Beats, Betfair and Tour de France

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Marketing Daily Bulletin , 04th July 2014

Why brands should beware of Facebook's emotional engineering British brands 'need more than ballsy ads', says Mary Portas Beats by Dre turns up the heat ahead of the France v Germany World Cup game 'Go with your gut,' urges Channel 4's Laura Ward #NxtGen 'Trust your team and make time for them,' says Sainsbury's Helen McGrath #NxtGen Cycling is ripe for a brand champion - when is someone going to lead the pack? Viral review: Star Trek's Zachary Quinto has Independence Day fun with Newcastle Brown Ale Thinking 'like a girl' makes commercial sense - and brands that don't are falling behind Why marketers should avoid Apple's 'bleeding edge' approach to digital technology Top 10 ads of the week: Nicole Scherzinger puts Muller on top, battling Microsoft Why brand and music collaborations need to work for the fans, not the brands Notonthehighstreet creates story-time app Betfair to use Google Glass in live TV betting slots JOBS BOARD Senior Search Consultant , A Digital Agency£30,500 , Bethnal Green North, London (Greater) / Bethnal Green South, London (Greater) Head of Marketing - SyFy , NBC UniversalCompetitive , London (Greater) / London (Central), London (Greater) Head of Marketing - Universal Channel , NBC UniversalCompetitive , London (Greater) / London (Central), London (Greater) Optimisation Manager / Ad & Campaign Operations Manager , UCASUp to £50,000 plus 30-days annual leave, bonus, flexible benefits & pension , London (Central), London (Greater) / Cheltenham, Gloucestershire Brand Manager , SoviniUp to £40,000 , Liverpool, Merseyside

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