Media AM - ZenithOptimedia, VisitEngland, Campaign Viral Chart, Things We Like, Publicis London

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04th July 2014

ZenithOptimedia retains O2 and snatches Spanish market Telefónica, the owner of O2, has consolidated its global media planning and buying account into Publicis Groupe, retaining ZenithOptimedia in the UK. VisitEngland secures Channel 5 cycling initiative In an attempt to tap into the UK's growing passion for cycling following recent British sporting success and the Tour De France's upcoming jaunt through the heart of England, VisitEngland is set to run a commercial initiative across Channel 5. Always 'like a girl' ad tops Campaign Viral Chart Always, the sanitary towel brand, has entered the Campaign Viral Chart in the number one spot with its film about what it means to do things "like a girl", knocking Activia's Shakira video into second place. Things We Like: Big thinkers tuning into TV, Trinity gets collaborative, Stuff drops the girls Some things in the media business we liked in the week up to 4 July, and one thing we didn't.... An agency view on the 'right to be forgotten' Will Arnold-Baker, the managing director of Publicis London, gives his view about Google's first week of implementing the European Court of Justice's ruling that people have a "right to be forgotten". ZenithOptimedia restructures putting 4 roles at risk ZenithOptimedia is in the process of merging its media buying staff into two cross-platform teams, covering audio-visual and display media, putting four roles at risk of redundancy. PHD wins Arqiva Awards Agency of the Year PHD won Media Agency of the Year at this evening Arqiva Radio Awards, while Absolute Radio won four gongs and LBC won three prizes including Station of the Year. Why brand and music collaborations need to work for the fans, not the brands Brands need to invest directly into artist talent and reward the fans, instead of just sticking a brand in a campaign, writes Rupert Vereker, chief executive and founder of Sonic Media Group. Why brands should beware of Facebook's emotional engineering Facebook is making you miserable. But this time it's doing it on purpose. News that the world's biggest social networking site has been dabbling in illicit emotional engineering has set the web alight, writes Nicola Kemp. Immediate Media, Dennis Publishing, Hearst Media, Global Radio and Vice Media win at AOP Awards Immediate Media, Dennis Publishing, Hearst Media, Global Radio and Vice Media all took away top awards at last night's AOP Awards. Passionate Gottlieb still has a buzz for Omnicom Omnicom Media Group's EMEA chief of 13 years is not quite ready to leave the company yet - particularly in the midst of the biggest-ever social experiment. By Louise Ridley. Maurice Lévy plots 'diplomatic' solution for the future of Publicis The Publicis Groupe chief tells Maisie McCabe what the collapsed merger means for his succession plan. The new normal is now upon us, and the Financial Times is feeling confident Take a look around you. For the first time in more than five years, this is the new normal for businesses in the UK. My Media Week: Russell Samuel This week, Russell Samuel, vice-president, creative planning and services, VIMN advertising & brand solutions, coordinates partnerships, press conferences and Nicole and Enrique's sound check at Isle of MTV Malta. IPC targets commercial unity with new model What does the industry make of the publisher's restructure, which merges the three divisions into one, Ian Griggs asks. Microsoft places greater emphasis on advertising The tech giant sees advertising as a key focus, but can it match the revenue generated by licensing, Maisie McCabe asks. Google is surely putting its energy into making cool stuff, not more advertising My Twitter stream is currently full of friends attending Google I/O, where it unveils all the cool stuff people are going to be able to build on. It's the usual mixture of excited squeals at clever new things and cynical mutterings about how Google will bend everything it has invented or bought so that it can show you more advertising. But I never worry about that, because I think Google is trying to get out of advertising. Latest blogs CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins Heading the elephants off at the pass I attended a conference this week where the thorny topic of ad blocking received significant airtime. And no wonder, given what we heard. What's in a name? Why Techmedia is now Purch Antoine Boulin, president, media at Purch, explains the reasoning behind the group's recent rebranding.

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