Wednesday 1 June 2011

Breaking news from Brand Republic - Radioplayer, Blondie, i newspaper, Monarch, Vimto

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Latest news
Radioplayer publishes 'really encouraging' 5.7m users
Radioplayer publishes 'really encouraging' 5.7m users
by Arif Durrani
01 June 2011, 12:01AM
Radioplayer, the online joint radio initiative created by the BBC and commercial radio, has increased its offering by more than 50% since it launched two months ago, and has attracted millions of users.
Future partners with Blondie for album fan pack
Future partners with Blondie for album fan pack
by Oliver Luft
01 June 2011, 09:02AM
Future Publishing has struck a unique deal with Blondie to distribute the band's new album from today as part of an exclusive official collector's magazine, weeks before it goes on general sale.
Ad watchdog gags i over 'no celeb gossip nonsense' claim
Ad watchdog gags i over 'no celeb gossip nonsense' claim
by John Reynolds
01 June 2011, 08:51AM
The Independent's cut-price sister title i has been banned from running a TV ad that claimed it featured no celebrity gossip, which has been judged misleading by the ASA.
Monarch undertakes biggest relaunch for seven years
Monarch undertakes biggest relaunch for seven years
by Loulla-Mae Eleftheriou-Smith
01 June 2011, 09:15AM
Monarch is relaunching its brand, which will boast its first strapline "Fly your way. Every day."
Vimto sends 'mixed up' fruit stars to LA
Vimto sends 'mixed up' fruit stars to LA
by Sara Kimberley
01 June 2011, 08:50AM
Vimto soft drink is rolling out a new TV ad featuring its "seriously mixed up" fruit characters attempting to impress girls in Los Angeles, as part of a £6.5m campaign.
Corona maps out island escape promotion
Corona maps out island escape promotion
by Gemma Charles
01 June 2011, 08:30AM
Corona Extra, the Mexican beer brand, is launching its biggest-ever integrated campaign, themed around the Balearic party island of Ibiza.
Visa and Emirates join disquiet over Fifa sleaze claims
Visa and Emirates join disquiet over Fifa sleaze claims
by Ben Bold
01 June 2011, 09:41AM
Visa and Emirates have become the latest sponsors to express disappointment over the corruption allegations enveloping international football's governing body Fifa, in statements issued late yesterday.
Paper Round (1 Jun) - Which clients are advertising in the national press?
Paper Round (1 Jun) - Which clients are advertising in the national press?
by Sarah Johnson
01 June 2011, 09:09AM
Mystery ads appear in today's papers while Waitrose celebrates being voted Britain's favourite supermarket.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.Â

View the map and submit your agency
Â
Intelligence
Brand Health Check: FIFA
Brand Health Check: FIFA
by Alex Brownsell
26 May 2011, 10:30AM
The football governing body's image is so tarnished that sponsorship could be hit.
The essential Zeitgeist: 8 highlights from Google's flagship event
The essential Zeitgeist: 8 highlights from Google's flagship event
by Andrew McCormick
25 May 2011, 10:30AM
The two-day gig that is the Zeitgeist conference, held last week in Hertfordshire, tends to set the agenda in digital marketing for the next 12 months - or even 30 years, given that one of the questions put to Google executive chairman Eric Schmidt w...
British Airways: the Olympics' favourite airline...?
British Airways: the Olympics' favourite airline...?
by Alice Dunn
24 May 2011, 08:00AM
Olympic followers are almost 50% more likely than the national average to believe that sponsoring the games gives companies a better image, according to new data from Kantar Media's TGI survey.

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Also in the news
Cadbury's pulls ad after racism claims
by Sara Kimberley, 31 May 2011, 11:26AM
MasterCard hires Paul Trueman for top UK marketing role
by Alex Brownsell, 31 May 2011, 11:35AM
More magazine to let Facebook fans co-create issue
by Daniel Farey-Jones, 31 May 2011, 01:51PM
Manchester City launches AR FA Cup app
by John Reynolds, 31 May 2011, 03:42PM
Ford and Xbox top Champions League social media mentions
by Sarah Shearman, 31 May 2011, 04:30PM
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Not a very sunny day for the Spanish
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