Wednesday, 8 June 2011

Breaking news from Brand Republic - Revlon, Groupon, Quidco, Forbes, Foster's

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Latest news
Y&R and Taxi win global Revlon creative
Y&R and Taxi win global Revlon creative
by Matt Williams
08 June 2011, 09:25AM
Cosmetics company Revlon is set to hand WPP's Young & Rubicam and Taxi global creative duties on a large slice of its business.
Groupon rapped for exaggerating pre-deal price
Groupon rapped for exaggerating pre-deal price
by Daniel Farey-Jones
08 June 2011, 12:01AM
The advertising watchdog has upheld a complaint that an offer from Groupon exaggerated the advertised value of eyelash extensions.
Cashback site rolls out animated spot
Cashback site rolls out animated spot
by Sarah Shearman
08 June 2011, 09:23AM
Quidco, the cashback site, has released a TV ad showing an animated family becoming "Quidco Happy", as part of a three-month campaign intended to build the brand's profile beyond its "biggest shopping secret" positioning.
Forbes places social media at heart of business
Forbes places social media at heart of business
by Arif Durrani
08 June 2011, 09:30AM
Mike Perlis, chief executive of Forbes Media, believes the business brand has unlocked a new form of "truly social media" to finally challenge the adage that publishers are obliged to swap print dollars for web dimes.
Foster's continues comedy drive with Vic and Bob show
Foster's continues comedy drive with Vic and Bob show
by Gemma Charles
08 June 2011, 08:37AM
Foster's has signed up Vic Reeves and Bob Mortimer to create a new online series, as part of its comedy-themed marketing activity.
Nintendo to deploy Wii U in fight for gaming share
Nintendo to deploy Wii U in fight for gaming share
by Ben Bold
08 June 2011, 09:58AM
Nintendo is hoping to grab a bigger chunk of the video games market after revealing details of its new gaming console, the Wii U - a TV-compatible games system that features a tablet-like motion controller with an iPad-style touchscreen.
Kallo foods in brand overhaul
Kallo foods in brand overhaul
by Loulla-Mae Eleftheriou-Smith
08 June 2011, 08:13AM
Kallo organic foods is revamping its natural range and introducing the "thought for food" brand positioning, with a focus on its rice products, this month.
Media360 is about witnessing a return to growth
Media360 is about witnessing a return to growth
by Staff
08 June 2011, 08:00AM
On the eve of Brand Republic Group's Media360 event in Manchester, Mark Holden, global strategy director of PHD and chair of the event, finds reason for optimism.
Paper Round (8 Jun) - Which clients are advertising in the national press?
Paper Round (8 Jun) - Which clients are advertising in the national press?
by Sarah Johnson
08 June 2011, 09:20AM
Summer sales are advertised across today's papers while Ascot and the Olympics are on the minds of advertisers.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

View the map and submit your agency
Intelligence
We know where you live: local retailing
We know where you live: local retailing
by Ben Bold
08 June 2011, 12:00AM
Retailers are waking up to the value of tailoring stores to their customers' locality, writes Ben Bold.
Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging
Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging
by Ryan Newey, Co-founder, Fold7
08 June 2011, 12:00AM
US cookie brand is trying to teach old dogs new tricks with its unsavoury 'lick race' ad.
Profile: Anna Crona, marketing director for IKEA UK and Ireland
Profile: Anna Crona, marketing director for IKEA UK and Ireland
by Andrew McCormick
08 June 2011, 09:00AM
Anna Crona, marketing director for IKEA UK and Ireland, is working to inspire shoppers to spend more on their homes.

Think BR

Helen Edwards on Branding: With friends like these ...

The quest to prove the link between Facebook 'likes' and commercial value is fraught with difficulty.


Also in the news
Big annual readership falls for FHM, Zoo and Nuts
by Oliver Luft, 07 June 2011, 02:45PM
Virgin Media lands £81.5m tax rebate
by Maisie McCabe, 07 June 2011, 04:01PM
House of Fraser hires search and social agencies
by Sarah Shearman, 07 June 2011, 01:06PM
Specific Media rolls out video ad network
by Sarah Shearman, 07 June 2011, 03:36PM
Andy Murray stars in day-in-life viral
by John Reynolds, 07 June 2011, 11:40AM
Latest Blog Entries
Apple finally gets to the core of the Free ipad/ipod problem
Chris J Reed, 08 June 2011
Old farts rule!!!
George Parker, 07 June 2011
Tesco's brand-creation strategy: racheting up battle with FMCG manufacturers just a notch
Noelle McElhatton, 07 June 2011
DOMESDAY SCENARIO
Dave Trott, 07 June 2011
Not quite the great red-button con
Ivan Clark, 06 June 2011
Choco cocktail
Greg Taylor, 06 June 2011
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