Thursday, 2 June 2011

Campaign Daily Fix - Change4Life, Karmarama, Bartle Bogle Hegarty, Bel Group

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Campaign Daily Fix
 
02 June 2011  
Latest News
Change4Life... agency review
DoH calls £14m Change4Life agency review
Jeremy Lee, 02 June 2011

The Department of Health is reviewing its ad agency arrangements in a process that will focus on the £14 million Change4Life healthy living campaign.

 
Karmarama's management team
Karmarama looks to expand following private equity deal
Anne Cassidy, 02 June 2011

Karmarama, the independent agency, has secured a significant tranche of funding from Phoenix Private Equity Partners and is set to use the finance to fund an acquisition spree.

 
Dulux: Euro RSCG created the paint brand's 'let's colour' campaign
Bartle Bogle Hegarty lands £60m global Dulux ad brief
Anne Cassidy, 02 June 2011

Dulux has appointed Bartle Bogle Hegarty to its £60 million global advertising account after a pitch.

 
Baby Bel is part of Bel Group review
Bel Group reviews €150 million media account
Maisie McCabe, 02 June 2011

Bel Group, the French owner of the Babybel and The Laughing Cow brands, has called a review of its estimated €150m global media planning and buying account.

 
 
Also in the News
Dentsu acquires digital agency Steak
Sara Kimberley, 02 June 2011
Jeremy Carr leaves Dare to be JWT creative director
Matt Williams, 02 June 2011
MediaCom retains £20m Metropolitan Police account
Katherine Levy, 02 June 2011
 
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Latest Work
Kronenbourg 1664 'Baggy Trousers' by BBH
Kronenbourg 1664 'Baggy Trousers' by BBH
01 June 2011

Kronenbourg 1664 is launching an ad campaign featuring British pop band Madness.

 
Wall’s ‘garage’ by Saatchi & Saatchi
Wall's 'garage' by Saatchi & Saatchi
01 June 2011

Walls has launched the second spot in its campaigns by Saatchi & Saatchi featuring a miniature dog who expresses men's feelings for them.

 
More Work
 
Blogs
Latest Blog Entries
Is Simon Cowell overstretching himself?
Jeremy Lee

Whilst most people are quite rightly heartily sick of reading about Cheryl Cole and her apparent treatment on The X...

GAME-CHANGING THINKING
Dave Trott

Nearly 100 years ago, Herman Hesse wrote 'Steppenwolf'. At the end, the main character gets a chance to go back...

The thinwa
Steve Henry

  When Sir John Hegarty says something, it's always worth listening to. He's probably the pre-eminent advertising creative of this...

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