Thursday, 1 September 2011

DM Bulletin from Brand Republic - Everest, Airmiles, Kitcatt Nohr Digitas, NPower, FT

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Everest appoints MBA to handle DM account
Everest appoints MBA to handle DM account
by Matt Williams
01 September 2011, 11:20AM
Everest, the double-glazing and home security specialist, has appointed MBA to handle its £10 million direct marketing account.
Airmiles relaunches loyalty scheme as Avios
Airmiles relaunches loyalty scheme as Avios
by Loulla-Mae Eleftheriou-Smith
01 September 2011, 12:54PM
Airmiles, the UK travel loyalty programme, is to be renamed Avios and relaunched, following the merger of British Airways and Spanish airline Iberia to create International Airlines Group (IAG).
Kitcatt Nohr Digitas scoops Asus notebook launch brief
Kitcatt Nohr Digitas scoops Asus notebook launch brief
by Anne Cassidy
01 September 2011, 11:15AM
Asus, the computer hardware manufacturer that works in partnership with Intel, has appointed Kitcatt Nohr Digitas to a global account to raise awareness of its Asus N Series multimedia notebook.
NPower scheme offers cash to viewers who watch ads
NPower scheme offers cash to viewers who watch ads
by Oliver Luft
01 September 2011, 10:27AM
NPower is to act as the lead partner for a new mobile football content rewards initiative which pays football fans to watch brands' adverts on their mobile phones.
Consumers use technology to filter relationships with brands, says report
Consumers use technology to filter relationships with brands, says report
by Staff
01 September 2011, 08:44AM
Consumers are using new technology to control their relationships with brands and filter out unwanted communications, according to a poll seen exclusively by Marketing.
CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer
CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer
by Simon S Kershaw
01 September 2011, 01:45PM
Apple is worth more than Microsoft and Intel put together. If that stat surprises you, the next one is quite shocking - Apple has more cash in hand than the US Federal Government.
FT removes app from Apple App Store
FT removes app from Apple App Store
by Daniel Farey-Jones
31 August 2011, 11:15AM
The FT has removed its app from Apple's store, less than three months after it launched an alternative web-based app.
Russell Davies: Data's crucial. But can we entertain the masses with it?
Russell Davies: Data's crucial. But can we entertain the masses with it?
by Russell Davies
01 September 2011, 08:00AM
How was your summer? Good? Mine was terrific.
EDINBURGH TV FESTIVAL: 'Internet is fundamental to the future of TV', says Google's Schmidt
EDINBURGH TV FESTIVAL: 'Internet is fundamental to the future of TV', says Google's Schmidt
by Maisie McCabe
26 August 2011, 09:31PM
The internet is fundamental to the future of television and Google wants to support broadcasters and content creators, according executive chairman Eric Schmidt in Edinburgh.
EDINBURGH TV FESTIVAL: 'Bollocks' to not making money through micropayments, say ITV's Hazlitt
EDINBURGH TV FESTIVAL: 'Bollocks' to not making money through micropayments, say ITV's Hazlitt
by Maisie McCabe
27 August 2011, 11:20AM
It is ITV's duty as a commercial broadcaster that owns lots of content to experiment with pay TV models and see what people will pay for, according to ITV's managing director of commercial and online Fru Hazlitt.
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