Friday 12 June 2015

Apple updates, Oculus Rift and Microsoft, Magnum iBeacon campaign, mobile payments for marketers, Land Rover Instagram campaign

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Digital PM brought to you by The Wall 12th June
Apple could make blocking ads mainstream on mobile Apple could make blocking ads mainstream on mobile
12 June 15, Shona Ghosh
iPhone owners using Safari will potentially be able block a wide range of content - including ads - with the next major iOS update.
12 June 15
Two Apple WWDC announcements worth noting

While many are saying there are no great surprises from this week's WWDC, there are two details...

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12 June 15
Apple: To social or not to social?

Earlier this week research from Marketing magazine showed that despite the lack of an official...

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12 June 15
How brands became publishers

In the not-so -distant past all brands were broadcasters of information. The most aspirational...

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12 June 15
The week in native: Instant articles are instant awesomeness

We're waiting for the programmatic native tipping point, Facebook's Instant Articles...

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12 June 15
The Daily Poke: Soles with soul

For a number of years now, Toms has been inviting consumers to put themselves in the shoes...

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More digital news
Oculus Rift rising: what the latest announcements mean for marketers Oculus Rift rising: what the latest announcements mean for marketers
12 June 15, Shona Ghosh
A virtual reality future is getting closer with the news that Oculus will partner with Microsoft for its upcoming Rift headset.
Tesco and Unilever partner on iBeacon Magnum ice cream app Tesco and Unilever partner on iBeacon Magnum ice cream app
12 June 15, Sara Spary
Tesco has partnered with Unilever to roll out iBeacon technology to 270 Tesco stores.
Mobile payments for marketers: how brands can cut friction from commerce Mobile payments for marketers: how brands can cut friction from commerce
12 June 15, Ben Bold
For years now banks, mobile firms and brands have been banging on about mobile payments, and while some pioneers have for a while been forging ahead and offering customers the option to pay via their smartphone,... read more
Land Rover revs up on Instagram Land Rover revs up on Instagram
11 June 15, Adam Olson
Auto maker tells interactive story with photo-sharing app
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