Thursday 25 June 2015

Wieden & Kennedy, AKQA, Ogilvy & Mather London and Grey London Design win at Cannes; plus MTV reinvents itself and Wimbledon's global ambitions

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Brand Republlic
Daily News 25th June
 
Wieden & Kennedy and AKQA win gold Cyber Lions Wieden & Kennedy and AKQA win gold Cyber Lions
24 June 15, Brittaney Kiefer
Wieden & Kennedy London and AKQA won gold Lions in Cyber at this evening's awards ceremony in Cannes.
 
Ogilvy & Mather London wins gold Radio Lion in Cannes Ogilvy & Mather London wins gold Radio Lion in Cannes
24 June 15, Omar Oakes
All of shortlisted UK agencies won awards in the Radio Lions category at Cannes tonight, with Ogilvy & Mather London scooping a gold.
 
Grey London Design win marks agency's second Grand Prix at Cannes Grey London Design win marks agency's second Grand Prix at Cannes
24 June 15, Omar Oakes
Grey London's "life paint" work for Volvo has earned the agency a second Grand Prix at Cannes this week - this time in the Design Lions category.
 
Emoji generation drives MTV to reinvent as 'I am my MTV' Emoji generation drives MTV to reinvent as 'I am my MTV'
25 June 15, Shona Ghosh
MTV has reinvented itself as the millennials' curator, evolving from "I want my MTV" to "I am my MTV".
 
Kim Kardashian on inauthentic social media and what Kanye West persuaded her to do Kim Kardashian on inauthentic social media and what Kanye West persuaded her to do
24 June 15, Gemma Charles
Reality TV queen Kim Kardashian may not have been on the main stage but her session was definitely the hot event of the day.
 
Pimms in Rio? How Wimbledon is exporting its brand Pimms in Rio? How Wimbledon is exporting its brand
25 June 15, Shona Ghosh
Tennis may seem like a quintessentially British pastime, with its trappings of Pimms, strawberries and green lawns but it has global ambitions.
 
Carling persuades Jimmy Bullard to re-enact naked American Beauty pose Carling persuades Jimmy Bullard to re-enact naked American Beauty pose
25 June 15, Ben Bold
Carling is spending £3.6m on a campaign or the next football season, offering fans £10 off official football shirts via in-store and in-pub activity, and rolling out TV ads featuring brand duo Dylan and... read more
 
Breakfast Briefing: Unilever buys Dermalogica, Iron Maiden singer to relaunch Air Djibouti Breakfast Briefing: Unilever buys Dermalogica, Iron Maiden singer to relaunch Air Djibouti
25 June 15, Ben Bold
Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Unilever's agreement to buy LA-based skincare brand Dermalogica and Iron... read more
 
Adam & Eve/DDB: winning two Creative Effectiveness Lions is something special Adam & Eve/DDB: winning two Creative Effectiveness Lions is something special
25 June 15, Tammy Einav
Following John Lewis winning global Creative Effectiveness Lion on Monday night, Tammy Einav, a managing director at Adam & Eve/DDB, reflects on picking up the coveted award for the second time.
 
Brands can do well by doing good, claims Unilever chief Brands can do well by doing good, claims Unilever chief
25 June 15, James Swift
Sustainable living brands accounted for half of Unilever's growth last year and grew twice as fast as other products, according to Keith Weed, the multinational's chief marketing officer.
 
YouTube ads are still a Wild West to parents YouTube ads are still a Wild West to parents
25 June 15, Shona Ghosh
Brands targeting children on YouTube may need to tread carefully, as British parents express concern over the ads their kids see online.
 
Seven easy steps marketers must take now to avoid a Heinz porn-gate style disaster Seven easy steps marketers must take now to avoid a Heinz porn-gate style disaster
24 June 15, Victoria Alexis
There is a far bigger issue at the heart of Heinz' porn-gate disaster that marketers must get a grip of: the fact that industry needs to consider the full lifecycle of a campaign rather than jumping on... read more
 
Twitter to embrace power of TV in UK ad campaign Twitter to embrace power of TV in UK ad campaign
24 June 15, Arif Durrani
Twitter looks set to embrace the power and reach of television advertising in its first UK specific marketing activity scheduled to launch later this year.
 
First global cinema ad will feature animated animals and Liam Neeson First global cinema ad will feature animated animals and Liam Neeson
24 June 15, Kate Magee
The first global cinema ad, created by Sir John Hegarty, will feature animated animals and Liam Neeson.
 
Why the tech firms at Cannes will destroy advertising Why the tech firms at Cannes will destroy advertising
24 June 15, Jon Wilkins
Jon Wilkins, the executive chairman at Karmarama, warns of tech companies whose real intent is to make creative agencies extinct rather than prosper.
 
'We get you': says Campaign as Saatchi & Saatchi creates global issue ads 'We get you': says Campaign as Saatchi & Saatchi creates global issue ads
24 June 15, Omar Oakes
Saatchi & Saatchi London has created a bright and provocative series of digital animations and print posters to celebrate the launch of Campaign's global issue.
 
Brian Cox: 'Data is never bad' Brian Cox: 'Data is never bad'
24 June 15, Arif Durrani
Professor Brian Cox has waded into the debate about whether the use of data can enhance creativity in advertising by insisting "data is never bad... it's never restrictive".
 
25 years of Saatchi & Saatchi New Directors' Showcase 25 years of Saatchi & Saatchi New Directors' Showcase
24 June 15, Andy Gulliman
Andy Gulliman, Saatchi & Saatchi's worldwide director of film and content and curator of the event, looks back over a quarter century of the Cannes Lions stalwart and picks his ten standout years.
 
The freelance life: a UX designer in London The freelance life: a UX designer in London
25 June 15, Staff in association with YunoJuno
User experience designer Barbara Somlai spoke with Brand Republic about how she made a career as a freelancer.
 


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