Friday, 19 June 2015

Heinz QR codes, connected storytelling, The Sun’s paywall, MyGwork, Google Android’s Pride campaign, Mini Clubman online documentaries

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Digital PM brought to you by The Wall 19th June
Heinz in PR disaster as QR codes on ketchup link to hardcore porn Heinz in PR disaster as QR codes on ketchup link to hardcore porn
19 June 15, Sara Spary
Heinz has been left red-faced after a complaint from a consumer in Germany, who claims the QR code on a bottle of ketchup is linking to a hardcore porn site.
19 June 15
The future of connected storytelling: Accelerating at Cannes

Connected storytelling is set to be a hot topic at Cannes Lions, which is perhaps unsurprising...

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19 June 15
Video: The Wall meets MyGwork

The Wall had the chance to meet MyGwork's head of business development Darren Cooper...

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19 June 15
The Daily Poke: Be aware of what you wear

Sustainability and fashion aren't two words that you often hear together. The whole fashion...

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More digital news
Google celebrates Pride with android Ian McKellen, Tom Daley and Jessie J Google celebrates Pride with android Ian McKellen, Tom Daley and Jessie J
19 June 15, Shona Ghosh
Google's Android has launched the 'And Proud' campaign, featuring android versions of gay and gay-friendly celebrities to celebrate Pride as it kicks off this week.
Mini launches Clubman with online documentary series Mini launches Clubman with online documentary series
19 June 15, James Swift
Mini is releasing a series of online films about people who go with their gut feelings, to promote the launch of its Clubman model.
News UK to open up The Sun's paywall to boost  'shareability' on social media News UK to open up The Sun's paywall to boost 'shareability' on social media
19 June 15, Arif Durrani
Nearly two years after the website for the UK's most popular tabloid newspaper went behind a paywall, publisher News UK has announced plans to make parts of The Sun's website available for free again.
Campaign Viral Chart: Netflix's Orange is the New Black promo takes top spot Campaign Viral Chart: Netflix's Orange is the New Black promo takes top spot
19 June 15, Gurjit Degun
A Netflix ad promoting the early release of the latest season of Orange is the New Black has taken the top spot this week.
Cannes 2015: Can data really be creative? Cannes 2015: Can data really be creative?
19 June 15, Omar Oakes
This year's Cannes Lions festival features, for the first time, a category for Creative Data. So we asked a creative agency head and a head of technology to give their thoughts on what the award should... read more
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