HuffPo names new consumer demographic, ASA rules on William Hill’s use of children in Twitter ads, and VCCP hires Caroline McGuckian as chief interactive officer

View in web browser | Add to safe senders Daily News 17th June

Huffington Post UK: 'thrivers' want brands to share values in ads 17 June 15, Gurjit Degun Advertisers need to make sure their ads explain their brand values if they are to tap into a new consumer demographic identified by the Huffington Post UK as "the thriver". Gambling ad on Twitter should not have shown child, says William Hill 17 June 15, Omar Oakes William Hill, the bookmaker, has admitted that it was "unacceptable" to include images of a child and teddy bears in ads posted on Twitter. VCCP hires Caroline McGuckian for interactive officer job 17 June 15, James Swift VCCP has hired Caroline McGuckian, DigitasLBi's chief operating officer for Western Europe, as its first chief interactive officer. Four transformational things marketers need to do to reboot banking 17 June 15, Sara Spary A huge loss of trust, a perceived lack of transparency and a mega hangover from the financial crash and bank bail-out crisis, the UK financial services sector is emerging from perhaps its most challenging... read more Because you're worth it: Take our salary survey and find out if you're paid enough 17 June 15, Staff Marketing has teamed up with the CIM to run a new annual salary survey, which will allow marketing professionals to gauge whether their pay is in line with the UK average. The four golden naming rights rules marketers need to follow 17 June 15, Paul Samuels As Santander Cycles starts on a long journey to disassociate itself from Barclays and Boris Bikes and Wembley Arena marks one year as the SSE Arena, Paul Samuels, naming rights expert and executive vice... read more Breakfast Briefing: Twitter rolls out autoplay, P&G gears up for beauty brands sale 17 June 15, Sara Spary Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Twitter introducing autoplay for rich media and P&Gs imminent sale of its... read more Channel Mum founder Siobhan Freegard on the rise of the millennial mum 16 June 15, Ben Bold Having announced its first major commercial partnership with Pampers, Channel Mum and Netmums founder Siobhan Freegard spoke to Marketing about her new venture and her plans on working with brands. Five John Lewis JLab finalists: smart peepholes and connected cafes 16 June 15, Shona Ghosh John Lewis has announced five start-up finalists for this year's JLab accelerator programme, one of which will win £100,000 in funding and a contract with the retailer. Young people watch more TV over online services, says Thinkbox research 16 June 15, Gurjit Degun TV accounts for 65 per cent of young people's total viewing, compared with the UK average of 81 per cent, according to research by Thinkbox. You've come a long way baby: 5 ways brands can better connect with women 16 June 15, Nicola Kemp 'You've come a long way baby' may well be one of the most over-used cliches in advertising history, but the marketing industry is still debating whether this assertion is in fact empty rhetoric. B2B Marketing Planning & Media Manager (London) Competitive + benefits EE, London Media Marketing Analyst (London) Competitive + benefits EE, London Managing Partner CRM and Loyalty - London, £100K £100K Direct Recruitment, London (Central), London (Greater) BTL AGENCY ACCOUNT HANDLERS – integrated, shopper, sales promotion, retail, digital £22K-£55K Judi Patton, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Head of Messaging Competitive + Benefits Barclays, Sunderland See all jobs

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