Wednesday, 17 June 2015

McDonald's and Snapchat, #E32015 and video games marketing, the Internet of Things, Apple Pay, virtual reality, William Hill's Twitter ad

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Digital PM brought to you by The Wall 17th June
McDonald's signs up for first Snapchat branded filters McDonald's signs up for first Snapchat branded filters
17 June 15, Shona Ghosh
McDonald's has launched the first branded Snapchat geofilters, allowing users to add McDonald's-themed overlays to their images.
17 June 15
E3 and video games: the changing face of video games marketing

Video games always used to be about the physical launch. The excited midnight queues outside...

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17 June 15
Infographic: How the Internet of Things will shape the future of business

The Internet of Things is one of the biggest buzzwords in tech at the moment, and is emerging...

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17 June 15
The revolution will be personalised

We now take it for granted that highly targeted advertising is the norm on most platforms....

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17 June 15
The Daily Poke: Save our swirled

As the temperatures rise this Summer many of you will be tempted to head to the beach and grab...

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17 June 15
Virtual reality enters the mainstream

With Oculus Rift finally unveiling its much anticipated consumer version of its virtual reality...

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More digital news
Hands-on with Apple Pay on the Apple Watch Hands-on with Apple Pay on the Apple Watch
17 June 15, Shona Ghosh
Apple's mobile payments service, Apple Pay, will come to the UK in July. How will it work?
Gambling ad on Twitter should not have shown child, says William Hill Gambling ad on Twitter should not have shown child, says William Hill
17 June 15, Omar Oakes
William Hill, the bookmaker, has admitted that it was "unacceptable" to include images of a child and teddy bears in ads posted on Twitter.
BBH buys independent US agency Domani to boost digital offering BBH buys independent US agency Domani to boost digital offering
17 June 15, Omar Oakes
Bartle Bogle Hegarty has acquired Domani, an independent digital agency based in New York, in a bid to boost its digital and tech offering in the US.
Why a robot's love is better than no love at all Why a robot's love is better than no love at all
17 June 15, Shona Ghosh
If loving a robot is too much of a conceptual leap, start with the idea that many are already attached to one.
Because you're worth it: Take our salary survey and find out if you're paid enough Because you're worth it: Take our salary survey and find out if you're paid enough
17 June 15, Staff
Marketing has teamed up with the CIM to run a new annual salary survey, which will allow marketing professionals to gauge whether their pay is in line with the UK average.
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