Friday 19 June 2015

Mini creates online films for Clubman launch; Deep Focus London picks up Amazon brief; Paddy Power drops BMB

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Brand Republlic
Daily News 19th June
 
Mini launches Clubman with online documentary series Mini launches Clubman with online documentary series
19 June 15, James Swift
Mini is releasing a series of online films about people who go with their gut feelings, to promote the launch of its Clubman model.
 
Deep Focus London picks up Amazon Fashion European brief Deep Focus London picks up Amazon Fashion European brief
19 June 15, Gurjit Degun
Amazon has appointed Deep Focus London to handle social content for the online retailer's European fashion business following a competitive pitch.
 
Paddy Power drops BMB after three months for Lucky Generals Paddy Power drops BMB after three months for Lucky Generals
18 June 15, James Swift
Paddy Power has dropped BMB as its lead creative agency after only three months, with Lucky Generals set to take its place.
 
Former Ogilvy & Mather chief Peter Warren dies aged 74 Former Ogilvy & Mather chief Peter Warren dies aged 74
18 June 15, John Tylee
Peter Warren, the former Ogilvy & Mather chief who guided the UK agency through one of the most successful periods in its history before continuing his famous double act with Michael Baulk at Abbott Mead... read more
 
Cannes 2015: View from the Middle East Cannes 2015: View from the Middle East
18 June 15, Iain Akerman
In a region destabilised by political turmoil, but where friction and tension can be inspirational, the advertising community is continuing to make people take notice.
 
Cannes 2015: View from the US Cannes 2015: View from the US
18 June 15, Douglas Quenqua
Agencies across the Atlantic are entering an exciting new period for the ad industry, with increasingly restless clients giving them even more reason to be on their game.
 
Cannes 2015: View from Turkey Cannes 2015: View from Turkey
18 June 15, Tolga Tuna
By focusing on creative effectiveness - and with a little help from 2Pac - agencies have responded positively to plummeting advertising spend over the past 12 months.
 
Cannes 2015: View from the UK Cannes 2015: View from the UK
18 June 15, Claire Beale
After slowly finding its feet following economic upheaval and digital migration, the UK industry is set fair to reclaim its place at the centre of the world's advertising stage.
 
Breakfast Briefing: Aldi price fixing fines, Google and Dunnhumby, Apple Watch 2 Breakfast Briefing: Aldi price fixing fines, Google and Dunnhumby, Apple Watch 2
19 June 15, Shona Ghosh
Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Aldi's fines in Germany, Google's possible bid for Tesco's loyalty unit,... read more
 
How brands have tackled Father's Day How brands have tackled Father's Day
18 June 15, Samantha Edwards
In the run up to Father's Day (21 June), take a look back at how some brands have reached out to dads and their families over the years, including virtual shops, emotional videos and risqué gift ideas.
 
Puma celebrates new Arsenal home kit with 'Powered by Fans' Puma celebrates new Arsenal home kit with 'Powered by Fans'
18 June 15, Shona Ghosh
Puma has celebrated its new Arsenal home kit 2015-16 with a short film, aired online and in Emirates stadium, celebrating the role of fans in the team's performance.
 
Tomorrow's world: BBC experiments with mind-controlled TV Tomorrow's world: BBC experiments with mind-controlled TV
18 June 15, Shona Ghosh
The BBC has built a tailored version of iPlayer which allows viewers to choose programmes simply by using their brainwaves.
 
Finlandia's 'less ordinary wisdom' viral is not that extraordinary Finlandia's 'less ordinary wisdom' viral is not that extraordinary
18 June 15, Be On
Social video expert Be On reviews the latest viral by Finlandia.
 
'B2B no longer a sideshow', says OgilvyOne dnx CEO one year after acquisition 'B2B no longer a sideshow', says OgilvyOne dnx CEO one year after acquisition
18 June 15, Drew Nicholson
Drew Nicholson, CEO of B2B marketing agency OgilvyOne dnx, reflects on the 12 months since his independent agency was acquired by OgilvyOne UK to become part of the group's global network.
 
 
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