Wednesday, 24 June 2015

Three UK agencies win Gold Outdoor Lions, John Lewis and Adam & Eve/DDB win Creative Effectiveness Lion, and Verizon completes $4.4bn acquisition of AOL

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Brand Republlic
Daily News 24th June
 
Ogilvy & Mather, WCRS and Grey London win Gold Outdoor Lions Ogilvy & Mather, WCRS and Grey London win Gold Outdoor Lions
23 June 15, Brittaney Kiefer
Three UK agencies took home Gold Lions in Outdoor at this evening's awards ceremony in Cannes, while the Grand Prix went to TBWA\ Media Arts Lab in Los Angeles for its Apple iPhone 6 "world gallery" work.
 
John Lewis and Adam & Eve/DDB win only UK Creative Effectiveness Lion John Lewis and Adam & Eve/DDB win only UK Creative Effectiveness Lion
24 June 15, Maisie McCabe
John Lewis and Adam & Eve/DDB picked up their second Creative Effectiveness Lion last night, the first brand to win a second award in the rigorous category.
 
'#Likeagirl' and 'This Girl Can' win first Glass Lions '#Likeagirl' and 'This Girl Can' win first Glass Lions
23 June 15, Kate Magee
Leo Burnett's "#Likeagirl" and FCB Inferno's 'This Girl Can' have picked up gongs at the inaugural Glass Lion awards at the Cannes International Festival of Creativity, tonight.
 
UK agencies win 7 Media Lions UK agencies win 7 Media Lions
23 June 15, Arif Durrani
Agencies in the UK picked up seven Media Lions awards in Cannes tonight, led by MediaCom winning one Silver Lion and two Bronze Lions.
 
Saatchi & Saatchi, Leo Burnett and Grey London win Bronze Direct Lions Saatchi & Saatchi, Leo Burnett and Grey London win Bronze Direct Lions
23 June 15, Omar Oakes
Three UK ad agencies won awards in Cannes' Direct Lions category this year, with all achieving the Bronze Lion at this year's International Festival of Creativity.
 
Verizon completes $4.4bn acquisition of AOL: Tim Armstrong hails 'seminal moment' Verizon completes $4.4bn acquisition of AOL: Tim Armstrong hails 'seminal moment'
23 June 15, Arif Durrani
Verizon, the US technology giant, has successfully completed its $4.4 billion acquisition of AOL less than seven weeks after the deal was announced.
 
Mondelez bets big on fast-growing Facebook video Mondelez bets big on fast-growing Facebook video
23 June 15, Shona Ghosh and Charlotte McEleny
Mondelez has backed Facebook's fast-growing video platform, renewing an existing partnership with the social media site to focus on creative video ads.
 
Adam & Eve/DDB, Ogilvy & Mather London, and Global London in running for Radio Lions Adam & Eve/DDB, Ogilvy & Mather London, and Global London in running for Radio Lions
24 June 15, Omar Oakes
Eight UK entries are in the running to win awards for the best of creativity in radio advertising at in Cannes tonight.
 
Barclays becomes first UK high street bank to explore the blockchain Barclays becomes first UK high street bank to explore the blockchain
24 June 15, Shona Ghosh
Barclays is testing how the blockchain, the technology that underpins virtual currency bitcoin, could transform banking.
 
Pimm's digital posters tell consumers where there's pub space to grab a glass Pimm's digital posters tell consumers where there's pub space to grab a glass
24 June 15, Ben Bold
As if an alcoholic drink ad on a hot summer's day is not enticing enough, this billboard not only features enticing imagery of a glass of Pimm's, but searches local pubs and beer gardens for seating space... read more
 
Steve Jobs' marketing maven on smashing the silicon ceiling Steve Jobs' marketing maven on smashing the silicon ceiling
24 June 15, Shona Ghosh
Veteran marketer Andrea 'Andy' Cunningham isn't always complimentary about one of her earliest clients.
 
MillerCoors brand chief: 'Technology gets in the way of creativity' MillerCoors brand chief: 'Technology gets in the way of creativity'
24 June 15, Gemma Charles
Technology can act as a barrier to creativity and will never replace great ideas, according to Gannon Jones, head of brand marketing at MillerCoors.
 
Crispin Porter & Bogusky: 'we want to expand the role of creative agencies' Crispin Porter & Bogusky: 'we want to expand the role of creative agencies'
24 June 15, James Swift
Crispin Porter & Bogusky is bringing brands in-house, according to three of the agency's most senior leaders.
 
The innovation revolution hits La Croisette The innovation revolution hits La Croisette
24 June 15, Shaun Mcilrath
Technology that's easy to understand and apply in the service of people and communities has dominated this year's Lions Innovation festival.
 
Breakfast Briefing: Disney and Deadmau5 settle Mickey Mouse dispute, Alibaba in US retreat Breakfast Briefing: Disney and Deadmau5 settle Mickey Mouse dispute, Alibaba in US retreat
24 June 15, Ben Bold
Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at superstar DJ Deadmau5's amicable IP settlement with Disney, and a major... read more
 
We Are Social unveils the Cannesogram We Are Social unveils the Cannesogram
23 June 15, Omar Oakes
We Are Social, the global social media agency, has created an interactive 'Cannesogram' that reveals how different countries have performed at the International Festival at Creativity over the past decade.
 
Tim Berners-Lee: AI will not be running a robot with a body, it will run corporations Tim Berners-Lee: AI will not be running a robot with a body, it will run corporations
23 June 15, Charlotte Mceleny
Tim Berners-Lee, inventor of the web, says "to be part of the business world, you need to put data out there" as he envisages a future where artificial intelligence drives the decisions in major corporations.
 
Unilever and Vice target female millennials with new video channel 'Broadly' Unilever and Vice target female millennials with new video channel 'Broadly'
23 June 15, Sara Spary and Rachel Barnes
Unilever has struck a deal with Vice to sponsor the publisher's upcoming new channel Broadly - a female-focused online site with daily editorial and video content spanning politics, culture, sex, and... read more
 
Beefeater launches Spotify-enabled interactive musical map of London Beefeater launches Spotify-enabled interactive musical map of London
23 June 15, Ben Bold
Beefeater has launched an interactive map of London that allows users to click on locations to see and hear their associations with music spanning rock, punk, jazz, pop and electronica from the last century.
 
Former Red Bull, Diageo and Monster execs collaborate to launch new energy drink Former Red Bull, Diageo and Monster execs collaborate to launch new energy drink
23 June 15, Sara Spary
Former marketers from Red Bull and Monster Energy have thrown their weight behind the launch of a new energy water brand founded by an ex-Ocean Spray exec, Ed Woolner.
 
BBC Radio 1 controller welcomes Apple radio BBC Radio 1 controller welcomes Apple radio
23 June 15, Gurjit Degun
The launch of Apple radio will be good competition for the industry, according to Ben Cooper, the BBC Radio 1 and BBC Radio 1Xtra controller.
 
Why Drive has become a brand experience agency Why Drive has become a brand experience agency
23 June 15, Ben Fender
Ben Fender, the CEO of Drive, explains the industry developments that led his company to change from being a creative production agency to a brand experience agency, and the risks of doing so.
 


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