Monday 29 June 2015

Barclaycard bPay returns, mobile and FMCG, Marketing's Digital Mavericks, programmatic advertising, Harper's Bazaar and Samsung, artificial intelligence

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Brand Republlic
Digital PM brought to you by The Wall 29th June
 
Barclaycard bPay returns with new contactless wearables Barclaycard bPay returns with new contactless wearables
29 June 15, Jonathan Shannon
Key fobs and stickers join bracelets as bPay returns on 1 July.
 
 
29 June 15
Why mobile is yet to impact FMCG marketing

Mobile has changed the way we live our lives and the way we shop, but we are yet to see a significant impact in FMCG. We've been slow to understand where the real opportunity lies. Mobile apps for brands...

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29 June 15
Disruption, drama and data: Ten steps to smarter crisis communications

The proliferation of social media has blown traditional rules of crisis management out of the water. What was once easy to keep a lid on is now public knowledge within seconds and this has massive implications...

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29 June 15
Heard of programmatic advertising but not sure what it means?

Programmatic advertising is a broad term for advertising that is bought and sold using data and software. Buying and selling is done automatically and in less than a second. The use of data is key as it...

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29 June 15
The Daily Poke: This season's hottest accessory

Coca-Cola's latest collaboration with Trussardi celebrates the 100th anniversary of Coke's iconic bottle design. While a nice bunch of flowers and a letter from the Queen might do for most of us, the Italian...

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More digital news
 
Marketing unveils Digital Mavericks Marketing unveils Digital Mavericks
29 June 15, Nicola Kemp
 
Harper's Bazaar UK issue to feature Samsung branded content Harper's Bazaar UK issue to feature Samsung branded content
29 June 15, Gurjit Degun
Samsung branded content, in the form of a smartphone, is to feature on the front of the August issue of Harper's Bazaar UK.
 
#Winning at the 'Glastonbury for communicators' #Winning at the 'Glastonbury for communicators'
29 June 15, Grace Sobey and Charlie Clinton
The winners of the Young Lions Marketers Competition tell Campaign why Cannes Lions feels more like Glastonbury.
 
Rise of the machines: what artificial intelligence means for marketing Rise of the machines: what artificial intelligence means for marketing
29 June 15, Charlotte Mceleny
Although it still has limitations, forward-thinking brands are starting to harness the power of artificial intelligence to enhance the customer experience, writes Charlotte McEleny.
 
Sentient robot Bina48: fear of robots may be a jealousy issue Sentient robot Bina48: fear of robots may be a jealousy issue
29 June 15, Charlotte Mceleny
In an exclusive interview between sentient robot Bina48, Marketing and creative agency Iris, we discover that there is a very human side to her.
 
 
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