Barclaycard bPay returns, mobile and FMCG, Marketing's Digital Mavericks, programmatic advertising, Harper's Bazaar and Samsung, artificial intelligence
Mobile has changed the way we live our lives and the way we shop, but we are yet to see a significant impact in FMCG. We've been slow to understand where the real opportunity lies. Mobile apps for brands...
The proliferation of social media has blown traditional rules of crisis management out of the water. What was once easy to keep a lid on is now public knowledge within seconds and this has massive implications...
Programmatic advertising is a broad term for advertising that is bought and sold using data and software. Buying and selling is done automatically and in less than a second. The use of data is key as it...
Coca-Cola's latest collaboration with Trussardi celebrates the 100th anniversary of Coke's iconic bottle design. While a nice bunch of flowers and a letter from the Queen might do for most of us, the Italian...
Although it still has limitations, forward-thinking brands are starting to harness the power of artificial intelligence to enhance the customer experience, writes Charlotte McEleny.
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