You've come a long way baby: 5 ways brands can better connect with women + John Lewis, HSBC & Dove

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Marketing Daily , 16th June 2015

You've come a long way baby: 5 ways brands can better connect with women Channel Mum founder Siobhan Freegard on the rise of the millennial mum Bacardi undergoes 'radical' marketing shake up, replacing global CMO Five John Lewis JLab finalists: smart peepholes and connected cafes Dove Men+Care captures first moment of fatherhood in YouTube spot Is HSBC using legislation to cover a more questionable decision to rebrand? Bargain Booze plays Aldi at its own game in 'Aldi Shmaldi' print campaign Breakfast Briefing: UK firm develops emoji PIN, Nationwide web and mobile crash Optimise your digital marketing strategy at Marketing's Digital Exchange Forum on 2nd July - complimentary spaces available Presented by Marketing Digital Exchange Forum   JOBS BOARD Account Manager / Senior Account Manager or Account Director - Freelance, Italian Speaking role , MODA consultExcellent day rate! , London (Central), London (Greater) Head of Creative , become£80k-£85k , London (Central), London (Greater) Head of Messaging , BarclaysCompetitive + Benefits , Sunderland Account Manager , Creative Recruitment£30000 - £34000 per annum , Hertfordshire Business Development Manager , Major Players£35000 - £40000 per annum + excellent bens , London

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