Tuesday 23 June 2015

Media PM - Verizon completes $4.4bn acquisition of AOL; WPP, Daily Mail and Snapchat launch Truffle Pig; Mondelez bets big on fast-growing Facebook video

Media PM Bulletin

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Media PM Bulletin
23rd June 2015
Verizon completes $4.4bn aquisition of AOL: Tim Armstrong hails 'seminal moment'
Verizon completes $4.4bn aquisition of AOL: Tim Armstrong hails 'seminal moment'
Verizon, the US technology giant, has successfully completed its $4.4 billion acquisition of AOL less than seven weeks after the deal was announced.
WPP, Daily Mail and SnapChat launch content agency Truffle Pig
WPP, Daily Mail and SnapChat launch content agency Truffle Pig
WPP's Sir Martin Sorrell has today launched a digital content agency called Truffle Pig as a part of a tripartite with the Daily Mail and SnapChat, describing it as "a new way and new approach" to generating revenue.
Mondelez bets big on fast-growing Facebook video
Mondelez bets big on fast-growing Facebook video
Mondelez has backed Facebook's fast-growing video platform, renewing an existing partnership with the social media site to focus on creative video ads.
WPP's MediaCom leads the Media Lions shortlist
WPP's MediaCom leads the Media Lions shortlist
More than 20 UK agencies have been shortlisted for this year's Media Lions Awards in Cannes, with WPP's MediaCom leading the pack with five UK entries and 13 global.
Tim Berners-Lee: AI will not be running a robot with a body, it will run corporations
Tim Berners-Lee: AI will not be running a robot with a body, it will run corporations
Tim Berners-Lee, inventor of the web, says "to be part of the business world, you need to put data out there" as he envisages a future where artificial intelligence drives the decisions in major corporations.
We Are Social unveils the Cannesogram
We Are Social unveils the Cannesogram
We Are Social, the global social media agency, has created an interactive 'Cannesogram' that reveals how different countries have performed at the International Festival at Creativity over the past decade.
UK leads the way in Glass Lions shortlist at Cannes
UK leads the way in Glass Lions shortlist at Cannes
UK agencies have secured three entries on the first Glass Lion shortlist.
BBC Radio 1 controller welcomes Apple radio
BBC Radio 1 controller welcomes Apple radio
The launch of Apple radio will be good competition for the industry, according to Ben Cooper, the BBC Radio 1 and BBC Radio 1Xtra controller.
Latest blogs
The revolution will be journalised
The revolution will be journalised
This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports.
I like to think of market research as human understanding
I like to think of market research as human understanding
It's all about people, products and platforms, says Denise Turner, insight director at Newsworks, after last week's Media360 event in Brighton.
How Apple will change the radio game with the Beats 1 network
How Apple will change the radio game with the Beats 1 network
Launching a radio platform for Apple will certainly revolutionise the industry, says broadcaster Edward Adoo.
Google moves in: How the tech giant is bringing IoT home
Google moves in: How the tech giant is bringing IoT home
The Internet of Things has been around for a while, the term was coined in 1999 by Kevin Ashton from MIT. So the concept of a bunch of interconnected devices that autonomously talk to the internet is far from new.
Data and content is a marriage made in heaven
Data and content is a marriage made in heaven
Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful.
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