marketing your business online: Media AM - Programmatic adspend nears £1bn and doubles for mobile; WPP named Holding Company of the Year; Facebook and Spotify no threat, says YouTube

Monday 29 June 2015

Media AM - Programmatic adspend nears £1bn and doubles for mobile; WPP named Holding Company of the Year; Facebook and Spotify no threat, says YouTube

Media AM Bulletin


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29th June 2015

Programmatic adspend nears £1bn and doubles for mobile

Programmatic adspend accounts for nearly half of all display ads in the UK and is worth close to £1 billion, according to a study released today by the Internet Advertising Bureau.

WPP named Holding Company of the Year at Cannes

WPP has been named the Holding Company of the Year at the Cannes Lions International Festival of Creativity for the fifth consecutive year.

Facebook and Spotify no threat, says YouTube

YouTube does not consider the rise of video on other platforms a threat, claiming there is plenty of "headroom" for each offering.

Cannes 2015: Photos from the Campaign beach party

Campaign once again took over the Carlton Beach in Cannes for its annual party.

Sorrell makes climate change pledge to Al Gore in Cannes

Sir Martin Sorrell, the chief executive and chairman of WPP, has offered to stand arm-in-arm with rival network heads at Cannes next year if all will pledge solidarity with the climate change movement.

Al Gore on how political advertising distorts the truth and the role of social media

Al Gore took to the stage in Cannes, interviewed by Sir Martin Sorrell - who believes Hilary Clinton will win the presidential race.

Rise of the machines: what artificial intelligence means for marketing

Although it still has limitations, forward-thinking brands are starting to harness the power of artificial intelligence to enhance the customer experience, writes Charlotte McEleny.

My Media Week: Naren Patel

Naren Patel, chief executive officer, Primesight, attends a business chiefs' drinks reception at Number 10 (obligatory selfie included) and delivers his son to Claudine Collins for career advice.

Twitter to embrace power of TV in UK ad campaign

Twitter looks set to embrace the power and reach of television advertising in its first UK specific marketing activity scheduled to launch later this year.

Dr Phil launches DailyMailTV as a global 'game-changer'

The Daily Mail is expanding its brand into mainstream broadcasting with DailyMailTV, a daily TV series produced by Dr Phil McGraw and Jay McGraw's Stage 29 Productions.

WPP, Daily Mail and SnapChat launch content agency Truffle Pig

WPP's Sir Martin Sorrell has today launched a digital content agency called Truffle Pig as a part of a tripartite with the Daily Mail and SnapChat, describing it as "a new way and new approach" to generating revenue.

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Why is Martin Sorrell not buying Richard Desmond's book?

WPP's founder and chief executive Martin Sorrell has no plans to read Richard Desmond's new book, The Real Deal, but why?

The revolution will be journalised

This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports.

I like to think of market research as human understanding

It's all about people, products and platforms, says Denise Turner, insight director at Newsworks, after last week's Media360 event in Brighton.

How Apple will change the radio game with the Beats 1 network

Launching a radio platform for Apple will certainly revolutionise the industry, says broadcaster Edward Adoo.

Google moves in: How the tech giant is bringing IoT home

The Internet of Things has been around for a while, the term was coined in 1999 by Kevin Ashton from MIT. So the concept of a bunch of interconnected devices that autonomously talk to the internet is far from new.