Thursday, 18 June 2015

Media AM - Desmond prepares for a new chapter; Pinterest expands into e-commerce territory; AOL signs up as exclusive UK partner of Campaign TV

Media AM Bulletin

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Media AM Bulletin
18th June 2015
Desmond prepares for a new chapter
Desmond prepares for a new chapter
Now that Channel 5 has found a new home and his autobiography is released, for the first time in his life the colourful media mogul has time to reflect. By Arif Durrani.
Pinterest expands into e-commerce territory
Pinterest expands into e-commerce territory
The buyable pin function feels like a natural next step for the site and could transform online shopping. By David Benady.
AOL signs up as exclusive UK partner of Campaign TV
AOL signs up as exclusive UK partner of Campaign TV
AOL has signed a deal to be the exclusive UK partner of Campaign TV at Cannes Lions next week.
Blue 449 scoops brief from flooring retailer
Blue 449 scoops brief from flooring retailer
Tapi, a new flooring retailer, has hired Blue 449 to handle its media planning and buying account after a competitive pitch.
How the Internet of Things is already the future of advertising
How the Internet of Things is already the future of advertising
With the Internet of Things becoming an everyday reality, Andrew Buckman, MD, EMEA at OpenX argues that it is the future of advertising.
Puma celebrates new Arsenal home kit with 'Powered by Fans'
Puma celebrates new Arsenal home kit with 'Powered by Fans'
Puma has celebrated its new Arsenal home kit 2015-16 with a short film, aired online and in Emirates stadium, celebrating the role of fans in the team's performance.
Is Instagram's carousel ad platform a game-changer?
Is Instagram's carousel ad platform a game-changer?
The social network continues its charm offensive on brands with a new feature. But will it work, Gurjit Degun asks.
Gender equality starts at home, so do your research
Gender equality starts at home, so do your research
Tomorrow's world: BBC experiments with mind-controlled TV
Tomorrow's world: BBC experiments with mind-controlled TV
The BBC has built a tailored version of iPlayer which allows viewers to choose programmes simply by using their brainwaves.
First Fifa, now media agencies could be cleaned up
First Fifa, now media agencies could be cleaned up
My Media Week: Ben Wood
My Media Week: Ben Wood
This week, Ben Wood, global president, iProspect, talks performance and content following the John Brown Media acquisition and preps for Cannes.
Should Channel 4 be privatised?
Should Channel 4 be privatised?
Would it be worthwhile for the new Tory government to explore selling off the channel, David Benady asks.
Richard Desmond on Omnicom, Channel 5 and Sorrell
Richard Desmond on Omnicom, Channel 5 and Sorrell
Richard Desmond, the former owner of Channel 5, has for the first time shared his thoughts on the ongoing £55 million stand-off between the broadcaster and Omnicom Media Group, claiming "I wouldn't have done that".
Express owner Richard Desmond: 'I would love to give more pay rises'
Express owner Richard Desmond: 'I would love to give more pay rises'
Richard Desmond, owner of Express Newspapers, has, for the first time, attempted to explain why many staff have not had pay rises for much of the past decade, and tells any internal dissenters, "if you feel you can do better elsewhere then please go and do it".
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Latest blogs
The revolution will be journalised
The revolution will be journalised
This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports.
I like to think of market research as human understanding
I like to think of market research as human understanding
It's all about people, products and platforms, says Denise Turner, insight director at Newsworks, after last week's Media360 event in Brighton.
How Apple will change the radio game with the Beats 1 network
How Apple will change the radio game with the Beats 1 network
Launching a radio platform for Apple will certainly revolutionise the industry, says broadcaster Edward Adoo.
Google moves in: How the tech giant is bringing IoT home
Google moves in: How the tech giant is bringing IoT home
The Internet of Things has been around for a while, the term was coined in 1999 by Kevin Ashton from MIT. So the concept of a bunch of interconnected devices that autonomously talk to the internet is far from new.
Data and content is a marriage made in heaven
Data and content is a marriage made in heaven
Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful.
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