Tuesday 16 June 2015

Heineken, Innocean Worldwide, JWT, Exterion Media, Zuto, Fuller's

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Latest news
Heineken splits with Wieden & Kennedy
by Kate Magee,
15 June 2015, 04:06PM
Heineken splits with Wieden & Kennedy
Heineken has ended its global relationship with Wieden & Kennedy on the Heineken and Desperados brands.
Jeremy Craigen joins Innocean Worldwide as global CCO
by Maisie McCabe,
16 June 2015, 08:09AM
Jeremy Craigen joins Innocean Worldwide as global CCO
Innocean Worldwide has appointed Jeremy Craigen, the former global executive creative director for Volkswagen at DDB, as its global chief creative officer.
JWT buys minority stake in Germany's Hirschen Group
by Omar Oakes,
16 June 2015, 09:06AM
JWT buys minority stake in Germany's Hirschen Group
J Walter Thompson has acquired a "significant" minority stake in Hirschen Group, an independent agency group in Germany.
Mindshare's Suzy Jordan joins Exterion Media
by Gurjit Degun,
16 June 2015, 05:00AM
Mindshare's Suzy Jordan joins Exterion Media
Exterion Media has appointed Suzy Jordan, the head of client leadership at Mindshare, as its commercial strategy director to lead EM Futures, its new commercial division.
Young people watch more TV over online services, says Thinkbox research
by Gurjit Degun,
16 June 2015, 10:26AM
Young people watch more TV over online services, says Thinkbox research
TV accounts for 65 per cent of young people's total viewing, compared with the UK average of 81 per cent, according to research by Thinkbox.
Zuto launches TV spots shot by 'got milk?' director
by Omar Oakes,
16 June 2015, 09:30AM
Zuto launches TV spots shot by 'got milk?' director
Zuto, the car-buying specialist, has launched its first TV campaign as part of a £15.2 million rebrand to show off the company's new range of services.
Fuller's 'Find Flavour' OOH campaign targets East Londoners
by Omar Oakes,
15 June 2015, 04:45PM
Fuller's 'Find Flavour' OOH campaign targets East Londoners
Fuller's is targeting their "adventurous" clientele with a new digital and out-of-home campaign that launched today in East London.
US soccer is a juggernaut ... No, seriously
by Todd Wasserman,
16 June 2015, 04:00AM
US soccer is a juggernaut ... No, seriously
Forget FIFA scandals and tiny audiences. In the US, brands eager to bond with young Latinos are moving money into the sport.

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Generation Z : The 21st century's social media managers

by Nick Reggars
16 June 2015

Today's teens are natives at social media and have a different view of brands. .

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Is HSBC using legislation to cover a more questionable decision to rebrand?
by Nir Wegrzyn, 16 June 2015, 11:08AM
Channel Mum founder Siobhan Freegard on the rise of the millennial mum
by Ben Bold, 16 June 2015, 11:04AM
Bargain Booze plays Aldi at its own game in 'Aldi Shmaldi' print campaign
by Sara Spary, 16 June 2015, 08:00AM
Dove Men+Care captures first moment of fatherhood in YouTube spot
by Ben Bold, 16 June 2015, 07:42AM
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Latest Work

Dove "first fatherhood moments" by Havas Helia
16 June 2015, 10:04AM
Dove
It's Father's Day on Sunday (21 June) and Dove, true to form, has released a weepy online ad on the subject of new dads.
Domestos "holiday's over" by DLKW Lowe
16 June 2015, 07:24AM
Domestos
Illusion, the Bangkok design studio, outdid itself with its disturbingly vivid depiction of germs as holiday-goers for a new Domestos campaign.
Anchor Cheddar "perfect picnic" by Creature
15 June 2015, 01:51PM
Anchor Cheddar
Anchor's new ad is a mixture of CGI and genteel humour, and it feels a long way from the dairy brand's previous ads.
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