| | | | | | Creston, the marketing group that owns Nelson Bostock and TMW, has paid £1 million for a stake in 18 Feet & Rising. | | | | | | Three is promising to address people's gripes about mobile networks as part of a new campaign, which is launching with a Muppet musical spectacular. | | | | | | The first new work for Diet Coke since the brand switched agencies has been unveiled today. | | | | | | The letters A, O and B have gone "missing" from high profile places and brands including the Downing Street sign and Campaign's masthead, to help promote blood donation. | | | | | | Group M's MediaCom is the world's leading media agency, according to Recma, the agency evaluator, pushing Carat to second place. | | | | | | M&C Saatchi has promoted the associate creative directors Dan McCormack and Luke Boggins to creative directors. | | | | | | Twitter has picked Lucky Generals as its first retained creative agency in the UK after a competitive pitch. | | | | | | Simon Bird, the star of Channel 4 comedy The Inbetweeners, appears in a new travel campaign for the Post Office. | | | | | | Volvo Cars has shifted its global creative account out of Grey London. The car-maker's global campaigns will now be produced from Sweden, China and the US. | | | | | | Havas Media Group has launched a Meta Quality Barometer to tackle ad fraud, bring trust back into the industry, and improve the quality of a campaign's digital reach. | | | | | | Proud foodies who regard their culinary creations as works of art may be tempted by J Walter Thompson's new brand concept in Brazil. | | | | | | Lloyds Bank has hired Adam & Eve/DDB to create a campaign celebrating its 250th anniversary. | | | | | | Jane Pain, an Argentine lingerie brand, has dressed up elbows and other innocent body parts to look like bums and busts as part of a new print campaign. | | | | | | Tesco has consolidated its trade and tactical ad work into Bartle Bogle Hegarty. | | | | | | The joint venture will operate in the US, Australia, Brazil, Mexico and the UK. | | | | | | Thetrainline.com, the online rail bookings site, has named Anomaly as its lead creative agency after a competitive pitch. | | | | | | Dixons Carphone Group has extended its relationship with CHI & Partners by asking the agency to promote its first mobile network, iD. | | | | | | Weetabix Food Company has hired Vizeum to handle its £14 million media planning and buying business. | | | | | | The Football Association has kicked off a campaign to tackle and counteract discouraging images of girls' football and has hired Adam & Eve/DDB to develop it. | | | | | | Guardian News & Media (GNM) has appointed Adam Foley to the newly created role of commercial strategy director. | | | | | | News UK has unveiled a research project that highlights the correlation between what people read and their subsequent online behaviour, conversations and purchases. | | | | | | Kat Gordon, the founder of the 3% Conference, believes the most destructive 11 words for the future of creativity are, "It doesn't matter who does the creative as long as they are good". | | | | | | FCB Worldwide has hired Leo Burnett's Susan Credle as its new global chief creative officer. | | | | | | HSBC is looking for an agency on its roster to handle user experience and customer experience on its website. | | | | | | | Top Work Stories | | | | | | Halfords' new summer TV campaign shows an old man recapturing his youth on a country bike ride. | | | | | | | Weetabix has launched a £10 million above-the-line campaign advertising all of its cereals. | | | | | | Finlandia vodka interviewed people who embody the "less ordinary" spirit of the brand, including a Game Of Thrones actor, for a new global campaign. | | | | | | Accusing any brand that releases a sentimental ad spanning decades of "doing a John Lewis" is getting a bit tired. | | | | | | Three is promising to rise above the middling standard set by most phone networks in a new campaign that launched with a Muppets-style musical spectacular. | | | | | | Fiat Germany has come up with a billboard that helps motorists park. | | | | | | A family watching TV is reflected in a spaceman and a tarsia in a new print campaign by Currys PC World advertising 4K televisions. | | | | | | Gandhi Bookstores, the largest chain of its kind in Mexico, has released a TV campaign pitting rioters armed with books against police. | | | | | | Remember those choose-your-own adventure stories that you read as a child? | | | | | | Tango's return to TV advertising after a two-year hiatus has been an odd one. | | | | | |
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