Saturday, 13 June 2015

This week's most read news and best ad campaigns: Creston buys 18 Feet & Rising stake, Three, Diet Coke, Missing Letters

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Creston pays £1 million for 18 Feet & Rising stake
by James Swift,
09 June 2015, 07:00AM
Creston pays £1 million for 18 Feet & Rising stake
Creston, the marketing group that owns Nelson Bostock and TMW, has paid £1 million for a stake in 18 Feet & Rising.
Three promises to 'make it right' with a Muppet and East 17
by James Swift,
05 June 2015, 12:01AM
Three promises to 'make it right' with a Muppet and East 17
Three is promising to address people's gripes about mobile networks as part of a new campaign, which is launching with a Muppet musical spectacular.
First Diet Coke work since agency switch unveiled
by Kate Magee,
09 June 2015, 08:00AM
First Diet Coke work since agency switch unveiled
The first new work for Diet Coke since the brand switched agencies has been unveiled today.
Missing letters revealed as part of blood donation campaign
by Kate Magee,
05 June 2015, 12:00AM
Missing letters revealed as part of blood donation campaign
The letters A, O and B have gone "missing" from high profile places and brands including the Downing Street sign and Campaign's masthead, to help promote blood donation.
MediaCom named world's leading media agency
by Gurjit Degun,
10 June 2015, 02:28PM
MediaCom named world's leading media agency
Group M's MediaCom is the world's leading media agency, according to Recma, the agency evaluator, pushing Carat to second place.
Creative duo step up at M&C Saatchi
by Maisie McCabe,
11 June 2015, 08:00AM
Creative duo step up at M&C Saatchi
M&C Saatchi has promoted the associate creative directors Dan McCormack and Luke Boggins to creative directors.
Lucky Generals wins Twitter pitch
by James Swift,
12 June 2015, 12:34PM
Lucky Generals wins Twitter pitch
Twitter has picked Lucky Generals as its first retained creative agency in the UK after a competitive pitch.
Inbetweener Simon Bird stars in new Post Office campaign
by James Swift,
08 June 2015, 09:33AM
Inbetweener Simon Bird stars in new Post Office campaign
Simon Bird, the star of Channel 4 comedy The Inbetweeners, appears in a new travel campaign for the Post Office.
Volvo shifts global creative account out of Grey London
by Kate Magee,
11 June 2015, 08:00AM
Volvo shifts global creative account out of Grey London
Volvo Cars has shifted its global creative account out of Grey London. The car-maker's global campaigns will now be produced from Sweden, China and the US.
'We need to bring trust back': Havas Media Group launches ad fraud solution
by Gurjit Degun,
08 June 2015, 04:00PM
'We need to bring trust back': Havas Media Group launches ad fraud solution
Havas Media Group has launched a Meta Quality Barometer to tackle ad fraud, bring trust back into the industry, and improve the quality of a campaign's digital reach.
JWT allows Brazilian barbecue buffs to brand their meat
by Omar Oakes,
09 June 2015, 08:16AM
JWT allows Brazilian barbecue buffs to brand their meat
Proud foodies who regard their culinary creations as works of art may be tempted by J Walter Thompson's new brand concept in Brazil.
A&E/DDB picks up Lloyds brief
by James Swift,
11 June 2015, 08:00AM
A&E/DDB picks up Lloyds brief
Lloyds Bank has hired Adam & Eve/DDB to create a campaign celebrating its 250th anniversary.
Lingerie brand provokes with raunchy optical illusion ads
by James Swift,
02 June 2015, 07:54AM
Lingerie brand provokes with raunchy optical illusion ads
Jane Pain, an Argentine lingerie brand, has dressed up elbows and other innocent body parts to look like bums and busts as part of a new print campaign.
Tesco shifts trade and tactical ad work to BBH
by Kate Magee,
12 June 2015, 08:00AM
Tesco shifts trade and tactical ad work to BBH
Tesco has consolidated its trade and tactical ad work into Bartle Bogle Hegarty.
JWT, Hill & Knowlton debut global content arm, Colloquial
by Douglas Quenqua,
08 June 2015, 01:00PM
JWT, Hill & Knowlton debut global content arm, Colloquial
The joint venture will operate in the US, Australia, Brazil, Mexico and the UK.
Anomaly beats two for Thetrainline brief
by Gurjit Degun,
11 June 2015, 08:00AM
Anomaly beats two for Thetrainline brief
Thetrainline.com, the online rail bookings site, has named Anomaly as its lead creative agency after a competitive pitch.
Dixons Carphone Group extends CHI's brief and launches content campaign
by Kate Magee,
08 June 2015, 04:17PM
Dixons Carphone Group extends CHI's brief and launches content campaign
Dixons Carphone Group has extended its relationship with CHI & Partners by asking the agency to promote its first mobile network, iD.
Vizeum scoops £14m Weetabix media business
by Arif Durrani,
11 June 2015, 08:00AM
Vizeum scoops £14m Weetabix media business
Weetabix Food Company has hired Vizeum to handle its £14 million media planning and buying business.
The FA hires Adam & Eve/DDB to promote girls football
by Maisie McCabe,
09 June 2015, 10:42AM
The FA hires Adam & Eve/DDB to promote girls football
The Football Association has kicked off a campaign to tackle and counteract discouraging images of girls' football and has hired Adam & Eve/DDB to develop it.
Guardian hires Starcom's Adam Foley in new strategic role
by Arif Durrani,
10 June 2015, 08:30AM
Guardian hires Starcom's Adam Foley in new strategic role
Guardian News & Media (GNM) has appointed Adam Foley to the newly created role of commercial strategy director.
News UK study highlights impact of Times ads on consumer behaviour
by Arif Durrani,
08 June 2015, 10:15AM
News UK study highlights impact of Times ads on consumer behaviour
News UK has unveiled a research project that highlights the correlation between what people read and their subsequent online behaviour, conversations and purchases.
Kat Gordon names the 11 most destructive words for the future of creativity
by Kate Magee,
12 June 2015, 11:20AM
Kat Gordon names the 11 most destructive words for the future of creativity
Kat Gordon, the founder of the 3% Conference, believes the most destructive 11 words for the future of creativity are, "It doesn't matter who does the creative as long as they are good".
FCB hires Leo Burnett's Credle as global CCO
by James Swift,
09 June 2015, 04:07PM
FCB hires Leo Burnett's Credle as global CCO
FCB Worldwide has hired Leo Burnett's Susan Credle as its new global chief creative officer.
HSBC kicks off pitch for UX activity
by Gurjit Degun,
11 June 2015, 08:00AM
HSBC kicks off pitch for UX activity
HSBC is looking for an agency on its roster to handle user experience and customer experience on its website.
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Top Work Stories

Rodrigo Sobral and Rosie Bardales
11 June 2015, 08:00AM
Rodrigo Sobral and Rosie Bardales
Halfords "freewheeling" by Mother
12 June 2015, 10:26AM
Halfords
Halfords' new summer TV campaign shows an old man recapturing his youth on a country bike ride.
Pick of the week: NHS Blood and Transplant, Engine
11 June 2015, 08:00AM
Pick of the week: NHS Blood and Transplant, Engine
Weetabix "incredible inside" by Bartle Bogle Hegarty
10 June 2015, 09:04AM
Weetabix
Weetabix has launched a £10 million above-the-line campaign advertising all of its cereals.
Finlandia "wisdom" by Wieden & Kennedy London
11 June 2015, 10:32AM
Finlandia
Finlandia vodka interviewed people who embody the "less ordinary" spirit of the brand, including a Game Of Thrones actor, for a new global campaign.
HSBC "lift" by Grey London
10 June 2015, 07:12AM
HSBC
Accusing any brand that releases a sentimental ad spanning decades of "doing a John Lewis" is getting a bit tired.
Three "#MakeItRight" by Wieden & Kennedy London
07 June 2015, 08:38PM
Three
Three is promising to rise above the middling standard set by most phone networks in a new campaign that launched with a Muppets-style musical spectacular.
World's Talking About: Parking Assistant
10 June 2015, 02:15PM
World's Talking About: Parking Assistant
Fiat Germany has come up with a billboard that helps motorists park.
Currys PC World "reflections" by Abbott Mead Vickers BBDO
07 June 2015, 09:57PM
Currys PC World
A family watching TV is reflected in a spaceman and a tarsia in a new print campaign by Currys PC World advertising 4K televisions.
Gandhi Bookstores "weapons" by Y&R Mexico
09 June 2015, 08:54AM
Gandhi Bookstores
Gandhi Bookstores, the largest chain of its kind in Mexico, has released a TV campaign pitting rioters armed with books against police.
Land Rover "adventuregram" by The Brooklyn Brothers
11 June 2015, 08:14AM
Land Rover
Remember those choose-your-own adventure stories that you read as a child?
Tango "infomercial" by 101
10 June 2015, 02:02PM
Tango
Tango's return to TV advertising after a two-year hiatus has been an odd one.
Turkey of the week: San Miguel, *S,C,P,F
11 June 2015, 08:00AM
Turkey of the week: San Miguel, *S,C,P,F
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