Aston Martin appoints WPP to global marketing account, Coca-Cola's Wendy Clark on that Mad Men tie-up and Dr Phil launches DailyMailTV

View in web browser   |   Add to safe senders Daily News 26th June

Aston Martin appoints WPP to global marketing account 26 June 15, Maisie McCabe Aston Martin Lagonda has appointed WPP to handle its global integrated marketing account.   Dr Phil launches DailyMailTV as a global 'game-changer' 25 June 15, Arif Durrani The Daily Mail is expanding its brand into mainstream broadcasting with DailyMailTV, a daily TV series produced by Dr Phil McGraw and Jay McGraw's Stage 29 Productions.   Coca-Cola's Wendy Clark on that Mad Men tie-up and using Coke as a parenting tool 25 June 15, Gemma Charles Bravery and belief are key to successful brands and careers in marketing, according to Wendy Clark, president of sparkling brands and strategic marketing at Coca-Cola North America.   McCoy's calls ad pitch 25 June 15, Maisie McCabe McCoy's, the KP Snacks crisps brand, is speaking to agencies about its advertising arrangements.   Unilever's Keith Weed on AI, Vice and goldfish attention spans 25 June 15, Rachel Barnes Marketing editor Rachel Barnes met up with Unilever CMO Keith Weed for an exclusive video in Cannes this week, where they discussed the utility of artificial intelligence, the company's partnership with... read more   How the Glasto-Factor impacts brands 26 June 15, Bob Sheard Despite Glastonbury priding itself on being a non-commercial music festival, the reality is very different.   Breakfast Briefing: Call for clearer suncream labels, Tesco sales better than expected 26 June 15, Ben Bold Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the call for suncream manufacturers to introduce standard labelling and... read more   Will.i.am clashes with Martin Sorrell over online ads in Cannes 25 June 15, James Swift Will.i.am clashed with Sir Martin Sorrell, the chief executive of WPP, and Google's top marketer Lorraine Twohill, over whether people skip online ads, at a breakfast debate at Cannes today.   Carling persuades Jimmy Bullard to re-enact naked American Beauty pose 25 June 15, Ben Bold Carling is spending £3.6m on a campaign for the next football season, offering fans £10 off official football shirts via in-store and in-pub activity, and rolling out TV ads featuring brand duo Dylan and... read more   Brands with issues are big winners at Cannes 26 June 15, Chris Baylis Cause and issue-based advertising is winning bigger than ever this year at Cannes, reflects Chris Baylis from Iris Worldwide.   Advertising for good: does it turn out we all want the same thing? 26 June 15, Ross Farquhar The Cannes Lions Festival might just be showing us that, contrary to popular belief, public and industry might both want marketing to benefit society, says 101's Ross Farquhar.   Monica Lewinsky: online we have a compassion deficit and an empathy crisis 25 June 15, Charlotte Mceleny "Public shaming as a blood sport must stop" says Monica Lewinsky, who is leading the charge for more empathy to be spread in order to combat online bullying and 'slut shaming'.   Tech is changing consumers - what's the impact on big brand content marketing? Cannes TV 25 June 15, Staff Everything is changing. New market technologies have created an ever-shifting landscape.   The right message, at the right time - programmatic delivers... at last Presented by The Exchange Lab Top marketers and publishers explore how to build consumer connections through tech and data                 B2B Marketing Planning & Media Manager (London)   Competitive + benefits EE, London   Creative Artworker   £27,669 - £28,465 pa plus excellent benefits Shelter, London EC1   Senior Marketing Manager   Competitive Barclays, London   Insight Manager   £34,589 - £40,693 (dependent on experience) RNLI, Poole, Dorset   Marketing Operations Manager   Competitive Barclays, Warwickshire               See all jobs

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