YouTube’s not worried about Facebook and Spotify, Twitter takes on Snapchat’s Live Stories, Instagram ad tips, Terminator viral, Stella Artois releases Google Cardboard virtual-reality app

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Facebook and Spotify no threat, says YouTube 26 June 15, Gurjit Degun YouTube does not consider the rise of video on other platforms a threat, claiming there is plenty of "headroom" for each offering.     26 June 15 The Daily Poke: Disconnecting people It’s amazing how liberating having zero reception on your mobile can be. There was a time when people would panic about not being able to check their emails or Facebook, but nowadays more people are appreciating... read more   26 June 15 Virtual reality is not 3DTV VR is edging its way into the conversation here at Cannes, which is interesting as it is still really a technology without any content. This audience likes to see the big creative idea in action to really... read more   26 June 15 100 complaints on Twitter each week? You have a problem Imagine you see that your brand finds 100 people complaining about it on Twitter each week. What does this actually mean? Here’s an approach to scaling the challenge. 100 complaints mean you probably... read more   26 June 15 Twitter takes on Snapchat’s Live Stories As social platforms have evolved, a common theme has emerged: from text and links to images and photos and then video – the importance of social video is now paramount to all key players. With a mission... read more   26 June 15 So you bought .sucks – what now? They came out of the sunrise period, and many businesses have purchased the unflattering.sucks domains to protect themselves against any unwelcome run-ins with online trolls. But now brands and businesses... read more   26 June 15 Instagram ads: Five tips for success After a period of testing last year, Instagram opened for business in the UK at the start of 2015. With a growing audience, primarily in the 18-34 year category and with a mobile first rich media opportunity... read more     More digital news   Campaign Viral Chart: Schwarzenegger's Terminator prank gets 20m views 26 June 15, Omar Oakes A charity prank by Arnold Schwarzenegger, in which he walks around Hollywood and poses for pictures dressed as the Terminator, has raced to the top of the chart this week.   Watch: McDonald's global marketing head on the thinking behind #imlovinit24 26 June 15, Staff Matt Biespiel, senior director of global brand development at McDonald's, reflects on the #imlovinit24 campaign, which aimed to bring "24 gifts of joy, over 24 hours, in 24 cities".   Stella creates Google Cardboard 'Fly Like Rufus' app to back Wimbledon ties 26 June 15, Ben Bold Stella Artois is launching a Google Cardboard virtual-reality app that will allow consumers to take flight and experience Wimbledon's All England Club courts from the bird's-eye perspective of the Championships'... read more   JWT boils Cannes winners down to Tweets 26 June 15, James Swift J Walter Thompson has created a Twitter feed that explains the Cannes Lion winning campaigns in 140 characters and emojis.   The rise of the machines and the future of humanity 25 June 15, James A Whittaker The average marketer may have embarked for Cannes with ambitions to better master their creative strategy, but James A Whittaker, a PhD Distinguished Engineer at Microsoft, took to the Croisette to question... read more                 Senior UX Designer   £45000 - £50000 per annum The Great & The Good, London   Senior Experience Research Manager   Competitive Barclays, London   Marketing Operations Manager   Competitive Barclays, Warwickshire   senior strategist > IMMEDIATE FREELANCE AND PERM > VIBRANT CHANNEL AGNOSTIC INDEPENDENT > TRAVEL   £65k-£75k + exc. bens. collectivo, London (Central), London (Greater)   Digital Media Exec (London)   Negotiable EE, London   Partnerships Manager   £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire   Creative Artworker   £27,669 - £28,465 pa plus excellent benefits Shelter, London EC1   Senior Marketing Manager   Competitive Barclays, London   Insight Manager   £34,589 - £40,693 (dependent on experience) RNLI, Poole, Dorset   Head of Video   Competitive + Benefits Barclays, Location Independent Working               See all jobs

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