Thursday 25 June 2015

MTV wants your Vines and Instagrams, Kim Kardashian on social media, Will.i.am on online ads and Cyber Lions winners

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Brand Republlic
Digital PM brought to you by The Wall 25th June
 
Emoji generation drives MTV to reinvent as 'I am my MTV' Emoji generation drives MTV to reinvent as 'I am my MTV'
25 June 15, Shona Ghosh
MTV has reinvented itself as the millennials' curator, evolving from "I want my MTV" to "I am my MTV".
 
 
25 June 15
The Daily Poke: Come on, feel the noise

Wearable tech’s been around for a few years. You could argue that the calculator watch that helped thousands of kids cheat in maths exams in the 80s was one of the first. But smart phones, google glass...

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25 June 15
Mobile viewability: Making impressions count

Viewability is taking centre stage in the mobile arena—and for good reason. Consumers are spending more time on mobile devices, and advertisers are allocating larger budgets to reach them. In 2014, marketers...

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25 June 15
Five ways advertising automation is changing the media landscape – part two

3. Publisher trading desks As publishers become more confident in their use of advertising technology and begin to take back more control from third parties, publisher trading desks are in many ways...

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25 June 15
Vlog: Sky News on social and the General Election

Just over one month after the General Election and the battle to dominate social media was not just one for the political party leaders. Brands like Sky News were keen to make their mark on online platforms...

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More digital news
 
Kim Kardashian on inauthentic social media and what Kanye West persuaded her to do Kim Kardashian on inauthentic social media and what Kanye West persuaded her to do
24 June 15, Gemma Charles
Reality TV queen Kim Kardashian may not have been on the main stage but her session was definitely the hot event of the day.
 
Will.i.am clashes with Martin Sorrell over online ads in Cannes Will.i.am clashes with Martin Sorrell over online ads in Cannes
25 June 15, James Swift
Will.i.am clashed with Sir Martin Sorrell, the chief executive of WPP, and Google's top marketer Lorraine Twohill, over whether people skip online ads, at a breakfast debate at Cannes today.
 
Wieden & Kennedy and AKQA win gold Cyber Lions Wieden & Kennedy and AKQA win gold Cyber Lions
24 June 15, Brittaney Kiefer
Wieden & Kennedy London and AKQA won gold Lions in Cyber at this evening's awards ceremony in Cannes.
 
YouTube ads are still a Wild West to parents YouTube ads are still a Wild West to parents
25 June 15, Shona Ghosh
Brands targeting children on YouTube may need to tread carefully, as British parents express concern over the ads their kids see online.
 
Tech is changing consumers - what's the impact on big brand content marketing? Cannes TV Tech is changing consumers - what's the impact on big brand content marketing? Cannes TV
25 June 15, Staff
Everything is changing. New market technologies have created an ever-shifting landscape.
 
Cannes Perspectives: Simplify mobile to grow creativity Cannes Perspectives: Simplify mobile to grow creativity
25 June 15, Zac Pinkham, EMEA Millennial Media
As Lions Innovation examines the role of tech in adland, here are five ways to unlock creativity in mobile
 
Unilever's Keith Weed on AI, Vice and goldfish attention spans Unilever's Keith Weed on AI, Vice and goldfish attention spans
25 June 15, Rachel Barnes
Marketing editor Rachel Barnes met up with Unilever CMO Keith Weed for an exclusive video in Cannes this week, where they discussed the utility of artificial intelligence, the company's partnership with... read more
 
 
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