Wearable tech’s been around for a few years. You could argue that the calculator watch that helped thousands of kids cheat in maths exams in the 80s was one of the first. But smart phones, google glass...
Viewability is taking centre stage in the mobile arena—and for good reason. Consumers are spending more time on mobile devices, and advertisers are allocating larger budgets to reach them. In 2014, marketers...
3. Publisher trading desks As publishers become more confident in their use of advertising technology and begin to take back more control from third parties, publisher trading desks are in many ways...
Just over one month after the General Election and the battle to dominate social media was not just one for the political party leaders. Brands like Sky News were keen to make their mark on online platforms...
Will.i.am clashed with Sir Martin Sorrell, the chief executive of WPP, and Google's top marketer Lorraine Twohill, over whether people skip online ads, at a breakfast debate at Cannes today.
Marketing editor Rachel Barnes met up with Unilever CMO Keith Weed for an exclusive video in Cannes this week, where they discussed the utility of artificial intelligence, the company's partnership with... read more
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