Cannes Lions winners, WPP launches new content agency, and why brands should embrace Snapchat

View in web browser   |   Add to safe senders Daily News 23rd June

Grey London wins Promo and Activation Grand Prix at Cannes 23 June 15, Omar Oakes Grey London has walked away with the Grand Prix in the Promotion and Activation category at this year's Cannes festival for its "life paint" work for Volvo.   UK picks up two Mobile Lions 22 June 15, Maisie McCabe The UK picked up a Bronze and a Silver Lion in Mobile at this evening's awards ceremony, while the Grand Prix went to Google Cardboard, the virtual reality handset.   Three UK agencies win Press Lions at Cannes 22 June 15, Omar Oakes Ogilvy & Mather London has won a Gold Press Lion at Cannes for its hard-hitting campaign about female genital mutilation.   WPP, Daily Mail and SnapChat launch content agency Truffle Pig 23 June 15, Arif Durrani WPP's Sir Martin Sorrell has today launched a digital content agency called Truffle Pig as a part of a tripartite with the Daily Mail and SnapChat, describing it as "a new way and new approach" to generating... read more   Why brands should buddy up with Snapchat 22 June 15, Tash Whitmey Tash Whitmey, CEO at Havas Helia, argues it is time for brands to make friends with Snapchat.   Gender inequality: why is Mothercare not called Parentcare? 23 June 15, Jamie Williams Gender equality is a hot topic within the advertising industry right now and this year Cannes is awarding its first Glass Lion for positive, progressive, and gender-aware communication.   BBC Radio 1 controller welcomes Apple radio 23 June 15, Gurjit Degun The launch of Apple radio will be good competition for the industry, according to Ben Cooper, the BBC Radio 1 and BBC Radio 1Xtra controller.   Breakfast Briefing: Ferrero to snap up Thorntons, Ladbrokes moots Coral merger 23 June 15, Ben Bold Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Ferrero's bid for Thorntons and a possible merger of Ladbrokes and Coral.   Sentience: the coming AI revolution and the implications for marketing 23 June 15, PHD Artificial intelligence (AI) is here today, and getting smarter every year. With both computing power and data collection increasing exponentially, our machines are gaining on us. Within just over a decade... read more   Richard Edelman calls for a consumer 'bill of rights' 23 June 15, Kate Magee Richard Edelman, the president and chief executive of Edelman, has called for a "bill of rights" for consumers to protect them against companies that abuse their privacy.   The burning questions about women marketers must ask their agencies 23 June 15, Bec Brideson, director, Venus Comms In case you missed the past decade, women control more than 80% of discretionary spending and are the world's fastest-growing consumer economy. Last year they were predicted to be worth $28tr.   Why commercial creativity has never been more important to marketing 23 June 15, Gurdeep Puri Cannes celebrates the very best ideas from around the world. But the industry also needs to demonstrate that this creative work has a commercial impact, argues Gurdeep Puri, founding partner of The Effectiveness... read more   In ten years time your agency will be an algorithm 22 June 15, Nicola Kemp Marketers were warned that in ten years time algorithms that will take complete control of the creative process could usurp their advertising agencies.   Stop chasing lightning and enjoy the sun, says Twitter data chief 22 June 15, James Swift Brands that want to harness the power of Twitter need to stop focusing on unpredictable events like the Super Bowl and learn to tap into everyday occurrences, according to Chris Moody, Twitter's vice president... read more   Lars Ulrich: Metallica turn down 19 out of every 20 approaches from brands 23 June 15, James Swift Lars Ulrich, the drummer and co-founder of heavy metal band Metallica, says his band accepts one in 20 approaches by brands for commercial deals.   'If Carlsberg did haircuts' TV spot continues beer brand's fantasy meme 22 June 15, Omar Oakes After years of coming up with ideas for running the perfect supermarket, choosing flatmates and even finding the ideal girlfriend, Carlsberg are at it again, with haircuts as the focus of their new TV... read more   Snapchat founder: 'It's weird when brands try to act like your pal' 22 June 15, Charlotte Mceleny As Snapchat plans to spend the next year focusing on its communications business, founder Evan Spiegel reveals what brands must do to connect with millennials.   Cannes Perspectives: This article is a native ad 22 June 15, Matevz Klanjsek, Celtra This piece, like all the other Cannes Perspectives, is a sponsored article. But does that make it any less credible?   Cannes 2015: Marilyn Manson says he wants to appeal to new fans 22 June 15, Gurjit Degun Marilyn Manson, the American rock star, has highlighted the importance of authenticity in brands at the Cannes Lions festival today.   Propercorn popcorn: 'We don't look to other FMCG brands for inspiration' 22 June 15, Shona Ghosh Popcorn brand Propercorn is halfway through its first ever brand campaign, an eye-popping riot of colour around London's buses and billboards.   Verizon buyout of AOL could be completed this week, media teams ready to scale 22 June 15, Arif Durrani Verizon's $4.4 billion acquisition of AOL could be completed as early as this week, according to sources, and AOL's head of international insists everyone is ready to scale.   Beyond the narcissism: six trends defining the next decade of social media 22 June 15, Nicola Kemp The next decade will see social media shift from unfettered narcissism on a global scale to a source of empowerment, writes Nicola Kemp   Hugs for mugs: Nescafe aims to connect busy commuters in experiential stunt 22 June 15, Sara Spary Nescafe has launched an experiential stunt in Berlin that aims to connect strangers over a free mug of Nescafe coffee.   ZenithOptimedia wins Coty global media business 22 June 15, Omar Oakes Coty, the American beauty products maker, has appointed ZenithOptimedia as its global media agency following a four-way competitive pitch.   Croisette kings on creativity: Maurice Lévy 22 June 15, As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.   Croisette kings on creativity: Michael Roth 22 June 15, As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.   Croisette kings on creativity: Sir Martin Sorrell 22 June 15, As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.   Croisette kings on creativity: John Wren 23 June 15, As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.   Croisette kings on creativity: Jerry Buhlmann 23 June 15, As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.   Croisette kings on creativity: Yannick Bolloré 23 June 15, As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.   The right message, at the right time - programmatic delivers... at last Presented by The Exchange Lab Top marketers and publishers explore how to build consumer connections through tech and data                 B2B Marketing Planning & Media Manager (London)   Competitive + benefits EE, London   Media Marketing Analyst (London)   Competitive + benefits EE, London   Marketing Operations Manager   Competitive Barclays, Warwickshire   Senior Experience Research Manager   Competitive Barclays, London   Head of Video   Competitive + Benefits Barclays, Location Independent Working               See all jobs

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