Snapchat's CEO on brands and social media, beer advertising for women, big data, Twitter product pages, cricket selfies and Tennent’s breakup app

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'Brands shouldn't act as a buddy on social media' says Snapchat's Evan Spiegel 22 June 15, Gurjit Degun Brands should not try to be friends with people on social media, said Evan Spiegel, the co-founder of Snapchat, at Cannes Lions festival this morning. 22 June 15 The Daily Poke: Queen of beers Beer advertising has traditionally been geared towards a male market. From Dos Equis's Most Interesting Man in the World to Australians who couldn't give a XXXX for anything else, lads are generally at... read more 22 June 15 Style or substance? Why looks matter in the digital age – part one Substance should always win out over style, right? However, in the digital world – where you have literally (milli) seconds to grab someone's attention – first impressions still count. People... read more 22 June 15 Look to the future to fully maximise your data planning One of the first decisions to be made when embarking on any digital marketing enterprise – from a one-off campaign microsite to a full-blown digital transformation initiative – is also one of the most... read more 22 June 15 The big data phenomenon is broken (Flickr/Tom Woodward) Big Data, big hype. Everyone in business seems to be talking about big data now. Many of us have sat through bombastic and over-long PowerPoint presentations about it. But relatively... read more More digital news Mobile will turn internet into world's biggest advertising medium by 2017, says report 22 June 15, Omar Oakes A surge in ad spending on mobile and tablet will mean internet advertising will overtake TV as the biggest medium for global ad spending in two years, ZenithOptimedia said in a report published today. Nike and Disney make shopping via Twitter easier 22 June 15, Shona Ghosh Nike and Disney are making it easier for consumers to buy their products through Twitter, building the first dedicated product pages on the site. Sky Sports asks England cricket fans to send in selfies for starring role in Ashes TV ad 22 June 15, Ben Bold Sky Sports is asking England's cricket fans to send in pictures and video that capture the spirit of #MyAshesSummer, with the best content to be featured in upcoming Sky Sports TV advertising. Beyond the narcissism: six trends defining the next decade of social media 22 June 15, Nicola Kemp The next decade will see social media shift from unfettered narcissism on a global scale to a source of empowerment, writes Nicola Kemp Tennent's Lager builds 'Binder' breakup app 22 June 15, Shona Ghosh Tennent's Lager has built Binder, an app that allows consumers to ditch their partners without having to tell them in person. Verizon buyout of AOL could be completed this week, media teams ready to scale 22 June 15, Arif Durrani Verizon's $4.4 billion acquisition of AOL could be completed as early as this week, according to sources, and AOL's head of international insists everyone is ready to scale. Senior Experience Research Manager Competitive Barclays, London Marketing Operations Manager Competitive Barclays, Warwickshire senior strategist > IMMEDIATE FREELANCE AND PERM > VIBRANT CHANNEL AGNOSTIC INDEPENDENT > TRAVEL £65k-£75k + exc. bens. collectivo, London (Central), London (Greater) Digital Media Exec (London) Negotiable EE, London Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire Senior Marketing Strategy Manager (London) Competitive + bonus EE, London Head of Customer Relationship Management (London) Competitive + benefits EE, London Digital Merchandiser Competitive + Benefits Argos, Milton Keynes, Buckinghamshire DIGITAL MERCHANDISING MANAGER Competitive + Benefits Argos, Milton Keynes, Buckinghamshire Head of Marketing (BBC iPlayer) Competitive salary BBC, London See all jobs

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