| | | | | | This year, Campaign has identified 24 of the biggest talents aged 30 or under across the industry. While working in different disciplines, they all have a unique angle on what advertising means today. | | | | | | | Does Creston's minority stake in 18 Feet & Rising present a new way for marketing groups to invest in independent shops, James Swift asks. | | | | | | On 8 May 1945, Germany surrendered. Japan was still fighting, so World War II wasn't over. | | | | | | Our industry tends to look forward rather than backwards, but Richard Shotton believes there's much to learn from the sales techniques of one particular era. | | | | | | | A fair bit has changed since Sir John Hegarty started out in the business, but the spiritual home of UK advertising and birthplace of BBH remains the source of his creative inspiration, he tells Kate Magee. | | | | | | | During last week's thought-provoking Media360, there was one conversation in particular that stayed with me to the point where I felt compelled to dedicate this week's column to it. | | | | | | Would it be worthwhile for the new Tory government to explore selling off the channel, David Benady asks. | | | | | | | | Speakers gave their take on what innovation means to their company at this year's two-day gathering. By Arif Durrani. | | | | | | | Does the wider range of media and technology available today mean we have more or less creativity as a result? | | | | | | With more clients producing digital work in-house, new types of companies muscling in on agencies' territory and retention becoming a thing of the past, ad businesses need to act fast to ensure they remain relevant in the changing media landscape, Me... | | | | | | Family Food Tube and other emerging channels could tempt more brands to look to the platform, David Benady writes. | | | | | | Costa is shaking up the high street this summer with new lenticular ads for their over-ice drinks range. | | | | | | People are more likely to share content on social media if it has a practical value, and data is now proving content marketing is a highly effective way for marketers to engage consumers, according to new research compiled by the Content Marketing As... | | | | | | | |
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