Sunday, 14 June 2015

Some of this week's most read features and opinions: Faces to Watch 2015, 18 Feet & Rising sells stake to Creston, Dave Trott

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Faces to Watch 2015
11 June 2015, 08:00AM
Faces to Watch 2015
This year, Campaign has identified 24 of the biggest talents aged 30 or under across the industry. While working in different disciplines, they all have a unique angle on what advertising means today.
18 Feet deal underlines the new reality for start-ups
by Claire Beale,
11 June 2015, 08:00AM
18 Feet deal underlines the new reality for start-ups
'Independents need supportive investors'
by James Swift,
11 June 2015, 08:00AM
'Independents need supportive investors'
Does Creston's minority stake in 18 Feet & Rising present a new way for marketing groups to invest in independent shops, James Swift asks.
A view from Dave Trott
by Dave Trott,
11 June 2015, 08:00AM
A view from Dave Trott
On 8 May 1945, Germany surrendered. Japan was still fighting, so World War II wasn't over.
What the Victorians can teach us
by Richard Shotton,
11 June 2015, 08:00AM
What the Victorians can teach us
Our industry tends to look forward rather than backwards, but Richard Shotton believes there's much to learn from the sales techniques of one particular era.
How can adland cope with decoupling?
by Staff,
11 June 2015, 08:00AM
How can adland cope with decoupling?
Hegarty on... Soho, sacrifice and the secret of life
by Kate Magee,
04 June 2015, 08:00AM
Hegarty on... Soho, sacrifice and the secret of life
A fair bit has changed since Sir John Hegarty started out in the business, but the spiritual home of UK advertising and birthplace of BBH remains the source of his creative inspiration, he tells Kate Magee.
News UK study demonstrates how exposure to advertising provokes conversation
by Staff,
11 June 2015, 08:00AM
News UK study demonstrates how exposure to advertising provokes conversation
Facebook's evolution could help encourage better ads
by Arif Durrani,
11 June 2015, 08:00AM
Facebook's evolution could help encourage better ads
During last week's thought-provoking Media360, there was one conversation in particular that stayed with me to the point where I felt compelled to dedicate this week's column to it.
Should Channel 4 be privatised?
11 June 2015, 08:00AM
Should Channel 4 be privatised?
Would it be worthwhile for the new Tory government to explore selling off the channel, David Benady asks.
Why we're loving: Chip, rapper
by Kate Magee,
11 June 2015, 08:00AM
Why we're loving: Chip, rapper
It's not just clients and MPs adland must get onside
by Maisie McCabe,
11 June 2015, 08:00AM
It's not just clients and MPs adland must get onside
Media360 offers key lessons in innovation
by Arif Durrani,
11 June 2015, 08:00AM
Media360 offers key lessons in innovation
Speakers gave their take on what innovation means to their company at this year's two-day gathering. By Arif Durrani.
The history of advertising No 136: ET's Reese's Pieces
by Staff,
11 June 2015, 08:00AM
The history of advertising No 136: ET's Reese's Pieces
On the Campaign couch
by Jeremy Bullmore,
11 June 2015, 08:00AM
On the Campaign couch
Does the wider range of media and technology available today mean we have more or less creativity as a result?
Wake up and smell the coffee
by Mette Davis,
11 June 2015, 08:00AM
Wake up and smell the coffee
With more clients producing digital work in-house, new types of companies muscling in on agencies' territory and retention becoming a thing of the past, ad businesses need to act fast to ensure they remain relevant in the changing media landscape, Me...
Jamie Oliver boosts YouTube presence with new channel
by David Benady,
11 June 2015, 08:00AM
Jamie Oliver boosts YouTube presence with new channel
Family Food Tube and other emerging channels could tempt more brands to look to the platform, David Benady writes.
Watch: Behind Costa's lenticular technology StreetTalk campaign
by Helen Hoddinott,
10 June 2015, 12:26PM
Watch: Behind Costa's lenticular technology StreetTalk campaign
Costa is shaking up the high street this summer with new lenticular ads for their over-ice drinks range.
The effectiveness of content marketing uncovered
by Arif Durrani,
03 June 2015, 01:00PM
The effectiveness of content marketing uncovered
People are more likely to share content on social media if it has a practical value, and data is now proving content marketing is a highly effective way for marketers to engage consumers, according to new research compiled by the Content Marketing As...
Everyone doing everything is really a zero-sum game
by Claire Beale,
04 June 2015, 08:00AM
Everyone doing everything is really a zero-sum game
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