Tuesday 16 June 2015

Heineken splits with Wieden & Kennedy, '#LikeAGirl' takes top Facebook Award and live-stream The Truth About Youth event now!

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Daily News 16th June
Heineken splits with Wieden & Kennedy Heineken splits with Wieden & Kennedy
15 June 15, Kate Magee
Heineken has ended its global relationship with Wieden & Kennedy on the Heineken and Desperados brands.
Always '#LikeAGirl' takes top Facebook Award Always '#LikeAGirl' takes top Facebook Award
15 June 15, Gurjit Degun
Always "#LikeAGirl", by Leo Burnett, London, Chicago and Toronto, has picked up the top accolade at the Facebook Awards, which celebrate the best creative work on the site, with the UK picking up just... read more
Watch live now! Video and 14- to 24-year-olds Watch live now! Video and 14- to 24-year-olds
15 June 15, Jonathan Shannon
Watch a series of talks about how 14- to 24-year-olds are consuming TV, including new research 'The Truth about Youth', commissioned by the marketing body for commercial TV, Thinkbox. Live on Tuesday 16... read more
Breakfast Briefing: UK firm develops emoji PIN, Nationwide web and mobile crash Breakfast Briefing: UK firm develops emoji PIN, Nationwide web and mobile crash
16 June 15, Ben Bold
Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at UK firm developing emoji PIN codes and Nationwide's website crash.
Jeremy Craigen joins Innocean Worldwide as global CCO Jeremy Craigen joins Innocean Worldwide as global CCO
16 June 15, Maisie McCabe
Innocean Worldwide has appointed Jeremy Craigen, the former global executive creative director for Volkswagen at DDB, as its global chief creative officer.
Dove Men+Care captures first moment of father hood in YouTube spot Dove Men+Care captures first moment of father hood in YouTube spot
16 June 15, Ben Bold
The moment when an unknowing father-to-be is shown his partner's positive pregnancy tester forms the basis of a video for Dove Men+Care ahead of this Sunday's Father's Day.
Bargain Booze plays Aldi at its own game in 'Aldi Shmaldi' print campaign Bargain Booze plays Aldi at its own game in 'Aldi Shmaldi' print campaign
16 June 15, Sara Spary
Discount alcohol retailer Bargain Booze has employed Aldi-like mockery in a tactical campaign designed to show it sells big brands at the same price as Aldi own label.
Zuto launches TV spots shot by 'got milk?' director Zuto launches TV spots shot by 'got milk?' director
16 June 15, Omar Oakes
Zuto, the car buying specialist, has launched its first TV campaign as part of its £15.2 million rebrand to show off its new range of services.
Mindshare's Suzy Jordan joins Exterion Media Mindshare's Suzy Jordan joins Exterion Media
16 June 15, Gurjit Degun
Exterion Media has appointed Suzy Jordan, the head of client leadership at Mindshare, as its commercial strategy director to lead EM Futures, its new commercial division.
US soccer is a juggernaut ... No, seriously US soccer is a juggernaut ... No, seriously
16 June 15, Todd Wasserman
Forget FIFA scandals and tiny audiences. In the US, brands eager to bond with young Latinos are moving money into the sport.
Fuller's 'Find Flavour' OOH campaign targets East Londoners Fuller's 'Find Flavour' OOH campaign targets East Londoners
15 June 15, Omar Oakes
Fuller's is targeting their "adventurous" clientele with a new digital and out-of-home campaign that launched today in East London.
D&AD Inaugural Next Director Award D&AD Inaugural Next Director Award
15 June 15, D&AD
This year D&AD launched its first ever Next Director Award, which was created to unearth the best new directorial talent and promote it back to industry.
Bacardi undergoes 'radical' marketing shake up, replacing global CMO Bacardi undergoes 'radical' marketing shake up, replacing global CMO
15 June 15, Sara Spary
Bacardi has undergone a radical shake up of its marketing structure, resulting in the exit of chief marketing officer Dima Ivanov and the appointment of two new CMOs for the North America and Europe regions.
DLKW Lowe to move to old carpet factory in Shoreditch DLKW Lowe to move to old carpet factory in Shoreditch
15 June 15, Gurjit Degun
DLKW Lowe is set to move to an old carpet factory in Shoreditch by the end of the year, leaving South Kensington.
Harnessing creative destruction: why Schumpeter would make a great 21st century CMO Harnessing creative destruction: why Schumpeter would make a great 21st century CMO
15 June 15, Marie Taillard, ESCP Europe Business School, London
The 19th-century economist whose lessons still apply in today's fast-changing marketplace
Man's best friend just got smaller (and cuter) in Buzzfeed viral Man's best friend just got smaller (and cuter) in Buzzfeed viral
15 June 15, Unruly
Social video expert Unruly reviews the latest viral by Purina and Buzzfeed.
The highlights from Nudgestock, by TfL's marketing chief The highlights from Nudgestock, by TfL's marketing chief
15 June 15, Chris Macleod
Christopher Macleod, Transport for London's marketing director, outlines the highlights at Nudgestock, last week's behavioural economics event.
Primesight appoints Andy Goldsmith as sales director Primesight appoints Andy Goldsmith as sales director
15 June 15, Omar Oakes
Primesight has promoted Andy Goldsmith, the agency sales director, to the role of sales director.
Cindy Gallop calls for 50/50 gender split to end sexual harassment in adland Cindy Gallop calls for 50/50 gender split to end sexual harassment in adland
15 June 15, Kate Magee
Cindy Gallop has said she was sexually harassed at Cannes and believes there should be a 50/50 gender split in the industry to change "negative things about our industry".
ISBA's framework contracts are encouraging but fail to address tensions threatening industry ISBA's framework contracts are encouraging but fail to address tensions threatening industry
15 June 15, Scott Knox
ISBA and the IPA have launched new framework contracts to help reflect the true way clients and agencies worked together but Scott Knox, managing director of the Marketing Agencies Association, argues... read more
Why women should stop caring and say what they think Why women should stop caring and say what they think
15 June 15, Kate Magee
Last Friday's 3% Conference saw a range of high profile women and men tackle the topic of gender inequality in adland. Here are some of the top pieces of advice offered for women to progress.
Lucozade invests £14m in 'biggest-ever' marketing drive for Lucozade Energy Lucozade invests £14m in 'biggest-ever' marketing drive for Lucozade Energy
15 June 15, Ben Bold
Lucozade is ploughing £14m into its biggest-ever campaign for Lucozade Energy, which introduces the new strapline 'Find Your Flow' via TV, outdoor, in-store and experiential activity.
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