|  | | | | |  | | As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them. | | | | | |  | | As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them. | | | | | |  | | As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them. | | | | | |  | | As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them. | | | | | |  | | As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them. | | | | | |  | | As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them. | | | | | |  | | After slowly finding its feet following economic upheaval and digital migration, the UK industry is set fair to reclaim its place at the centre of the world's advertising stage. | | | | | |  | | Agencies across the Atlantic are entering an exciting new period for the ad industry, with increasingly restless clients giving them even more reason to be on their game. | | | | | |  | | While campaigns brought to life through emerging technologies are becoming more prevalent in the region, those that embrace simplicity continue to resonate best. | | | | | |  | | Not all the campaigns making a splash in India will trouble the international awards juries, but they are at least indicative of a wind of change blowing through the nation. | | | | | |  | | In a region destabilised by political turmoil, but where friction and tension can be inspirational, the advertising community is continuing to make people take notice. | | | | | |  | | By focusing on creative effectiveness - and with a little help from 2Pac - agencies have responded positively to plummeting advertising spend over the past 12 months. | | | | | |  | | Does creativity mean different things to different countries? Do cultures play a part in agencies' work? We ask a selection of adlanders about the state of creativity in their markets and some of their highlights | | | | | | | |  | | In 1970, Stephen King asked the question: what is a brand? In homage to this work, the IPA has collated the best of its Diploma entries into a book, What Is A 21st Century Brand?, Nick Kendall writes. | | | | | |  | | Andy Gulliman, Saatchi & Saatchi's worldwide director of film and content and curator of the event, looks back over a quarter century of the Cannes Lions stalwart and picks his ten standout years. | | | | | |  | | The Media Lions will showcase the wide remits of agencies today but the industry must not rest on its laurels. Four industry chiefs talk to Arif Durrani | | | | | |  | | The brewer has been named Creative Marketer of the Year at Cannes for a second time. Kate Magee examines the creative methodology behind its success and some of the ads this approach has spawned. | | | | | | |
No comments:
Post a Comment