marketing your business online: Media PM

Friday, 26 June 2015

Media PM - The week's most read

Media PM Bulletin


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26th June 2015

ZenithOptimedia wins Coty global media business

Coty, the American beauty products maker, has appointed ZenithOptimedia as its global media agency following a four-way competitive pitch.

My Media Week: Naren Patel

Naren Patel, chief executive officer, Primesight, attends a business chiefs' drinks reception at Number 10 (obligatory selfie included) and delivers his son to Claudine Collins for career advice.

'Brands shouldn't act as a buddy on social media' says Snapchat's Evan Spiegel

Brands should not try to be friends with people on social media, said Evan Spiegel, the co-founder of Snapchat, at Cannes Lions festival this morning.

WPP, Daily Mail and SnapChat launch content agency Truffle Pig

WPP's Sir Martin Sorrell has today launched a digital content agency called Truffle Pig as a part of a tripartite with the Daily Mail and SnapChat, describing it as "a new way and new approach" to generating revenue.

UK agencies win 7 Media Lions

Agencies in the UK picked up seven Media Lions awards in Cannes tonight, led by MediaCom winning one Silver Lion and two Bronze Lions.

Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'

The speed at which the media landscape is evolving, and the continued focus on marketing costs and return on investment is behind the unprecedented number of global media reviews, according to Martin Sorrell, WPP's chief executive.

Cannes 2015: Marilyn Manson says he wants to appeal to new fans

Marilyn Manson, the American rock star, has highlighted the importance of authenticity in brands at the Cannes Lions festival today.

Dr Phil launches DailyMailTV as a global 'game-changer'

The Daily Mail is expanding its brand into mainstream broadcasting with DailyMailTV, a daily TV series produced by Dr Phil McGraw and Jay McGraw's Stage 29 Productions.

Verizon buyout of AOL could be completed this week, media teams ready to scale

Verizon's $4.4 billion acquisition of AOL could be completed as early as this week, according to sources, and AOL's head of international insists everyone is ready to scale.

Why Cannes matters more than ever

Ketchum's director of research insights explains three of the main issues that are important to the health of creativity in advertising and marketing.

The revolution will be journalised

This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports.

I like to think of market research as human understanding

It's all about people, products and platforms, says Denise Turner, insight director at Newsworks, after last week's Media360 event in Brighton.

How Apple will change the radio game with the Beats 1 network

Launching a radio platform for Apple will certainly revolutionise the industry, says broadcaster Edward Adoo.

Google moves in: How the tech giant is bringing IoT home

The Internet of Things has been around for a while, the term was coined in 1999 by Kevin Ashton from MIT. So the concept of a bunch of interconnected devices that autonomously talk to the internet is far from new.

Data and content is a marriage made in heaven

Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful.