Media AM - Dr Phil launches DailyMailTV as a global 'game-changer'; Martin Sorrell; YouTube

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25th June 2015

Dr Phil launches DailyMailTV as a global 'game-changer' The Daily Mail is expanding its brand into mainstream broadcasting with DailyMailTV, a daily TV series produced with Dr Phil McGraw and Jay McGraw's Stage 29 Productions. Martin Sorrell on the mega-media reviews: 'We can't remember anything like this' The speed that the media landscape is evolving, and the continued focus on marketing costs and return on investment is behind the unprecedented number of global media reviews, according to Martin Sorrell, WPP's chief executive. Why media cannot afford to stand still The Media Lions will showcase the wide remits of agencies today but the industry must not rest on its laurels. Four industry chiefs talk to Arif Durrani YouTube ads are still a Wild West to parents Brands targeting children on YouTube may need to tread carefully, as British parents express concern over the ads their kids see online. Innocean Worldwide's new Europe chief targets 'creative boundaries' in expansion plan Innocean Worldwide Europe has appointed a new president and chief executive as the agency attempts to grow beyond its main clients, Kia and Hyundai. You're not a planner, you're a lawyer In June, Google Firestarters invited seven planners to talk about the most useful thing they had learned in their careers. Kim Kardashian on inauthentic social media and what Kanye West persuaded her to do Reality TV queen Kim Kardashian may not have been on the main stage but her session was definitely the hot event of the day. Emoji generation drives MTV to reinvent as 'I am my MTV' MTV has reinvented itself as the millennials' curator, evolving from "I want my MTV" to "I am my MTV". Brands can do well by doing good, claims Unilever chief Sustainable living brands accounted for half of Unilever's growth last year and grew twice as fast as other products, according to Keith Weed, the multinational's chief marketing officer. Brian Cox: 'Data is never bad' Professor Brian Cox has waded into the debate about whether the use of data can enhance creativity in advertising by insisting "data is never bad... it's never restrictive". Yannick Bolloré: 'Nothing makes me more angry than losing a client' Yannick Bolloré, the chairman and chief executive of Havas, has told Cannes he feels more pain when losing a client than joy when winning new business. My Media Week: Naren Patel Naren Patel, chief executive officer, Primesight, attends a business chiefs' drinks reception at Number 10 (obligatory selfie included) and delivers his son to Claudine Collins for career advice. Why the tech firms at Cannes will destroy advertising Jon Wilkins, the executive chairman at Karmarama, warns of tech companies whose real intent is to make creative agencies extinct rather than prosper. Twitter to embrace power of TV in UK ad campaign Twitter looks set to embrace the power and reach of television advertising in its first UK specific marketing activity scheduled to launch later this year. JOBS MODULE TO GO HERE Latest blogs The revolution will be journalised This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports. I like to think of market research as human understanding It's all about people, products and platforms, says Denise Turner, insight director at Newsworks, after last week's Media360 event in Brighton. How Apple will change the radio game with the Beats 1 network Launching a radio platform for Apple will certainly revolutionise the industry, says broadcaster Edward Adoo. Google moves in: How the tech giant is bringing IoT home The Internet of Things has been around for a while, the term was coined in 1999 by Kevin Ashton from MIT. So the concept of a bunch of interconnected devices that autonomously talk to the internet is far from new. Data and content is a marriage made in heaven Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful. Programmatic Sales Manager , MediaMigo Recruitment Limited £50k basic + comms + benefits, London (Central), London (Greater) Classified Group Head , MediaMigo Recruitment Limited Basic £35-45k dependent on experience + comms + benefits, London (Central), London (Greater) Agency Sales Account Manager , Mumsnet Commensurate with experience /4 days per week on a pro-rata, London (Central), London (Greater) Account Manager , ABC £25-£30k, Berkhamsted, Hertfordshire Programmatic Platform Manager - Publisher £40k + bens , Shape Media £40k + benefits, London (Greater)

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