M&C Saatchi reveals 'holy grail' marketing formula; Twitter launches autoplay; Boots rethinks advertising

View in web browser   |   Add to safe senders Daily News 18th June

M&C Saatchi reveals 'holy grail' marketing formula 18 June 15, Staff M&C Saatchi has devised a new model for directing marketing investment, which Maurice Saatchi has dubbed the "holy grail".   Twitter launches autoplay in timelines 17 June 15, Jonathan Shannon The social media platform also defines what it counts as a video view.   A view from Dave Trott 18 June 15, Dave Trott Mary Miller, a 35-year-old blonde, went up to the eighth floor of the Genesee Hotel, opened a window and climbed on to the ledge.   McDonald's signs up for first Snapchat branded filters 17 June 15, Shona Ghosh McDonald's has launched the first branded Snapchat geofilters, allowing users to add McDonald's-themed overlays to their images.   Boots rethinks advertising 18 June 15, Maisie McCabe and James Swift Walgreens Boots Alliance is investigating its global agency relationships in a process that could lead to a review of its agency line-up.   Breakfast Briefing: Uber launches Live, Fitbit worth $4bn and new Samsung CMO 18 June 15, Charlotte Mceleny Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Uber's latest secret gig marketing campaign, Fitbit's new $4bn valuation... read more   Is Instagram's carousel ad platform a game-changer? 18 June 15, The social network continues its charm offensive on brands with a new feature. But will it work, Gurjit Degun asks.   Agencies line up for TK Maxx Euro account 18 June 15, Kate Magee TK Maxx, the high-street retailer, is reviewing its pan-European creative account.   Unilever introduces limited edition 'Summer of Love' (and hate) Marmite jars 17 June 15, Sara Spary Marmite has introduced new limited edition 'Summer of Love' and 'Summer of hate' jars for the summer, tapping into consumers who either love or hate the bitter spread.   Bird takes CCO role at Publicis New York 18 June 15, Kate Magee Publicis London's executive creative director, Andy Bird, is moving to the network's New York office to be its chief creative officer.   21st Century Fox confirms James Murdoch to become CEO 17 June 15, Maisie McCabe 21st Century Fox has confirmed Rupert Murdoch is to step down from his role as chief executive of the company and will be replaced by his youngest son, James.   BT slams rivals blocking £12.5bn EE merger 17 June 15, Shona Ghosh BT boss Gavin Patterson has suggested rival firms trying to stop his company's £12.5bn merger with EE are blocking innovation.   Behind the future of retail at Futureshop 18 June 15, Sam Hall Technology is no longer the future of retail - it is the present, according to Ian Thomas, managing director of Arc.   NHS Blood and Transplant searches for agency to encourage minority donations 17 June 15, Gurjit Degun NHS Blood and Transplant is on the hunt for an agency to encourage people in the black, Asian and minority ethnic communities to become an organ donor.                 B2B Marketing Planning & Media Manager (London)   Competitive + benefits EE, London   Media Marketing Analyst (London)   Competitive + benefits EE, London   Managing Partner CRM and Loyalty - London, £100K   £100K Direct Recruitment, London (Central), London (Greater)   BTL AGENCY ACCOUNT HANDLERS – integrated, shopper, sales promotion, retail, digital   £22K-£55K Judi Patton, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...   Marketing Coordinator   Starting salary up to £30K with scope for progression Connection Crew CIC, Shad Thames near Tower Bridge in Bermondsey               See all jobs

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