Monday 22 June 2015

Latest news from Cannes Lions, ZenithOptimedia wins Coty, How to increase diversity

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Latest news
ZenithOptimedia wins Coty global media business
by Omar Oakes,
22 June 2015, 10:27AM
ZenithOptimedia wins Coty global media business
Coty, the American beauty products maker, has appointed ZenithOptimedia as its global media agency following a four-way competitive pitch.
'Brands shouldn't act as a buddy on social media' says Snapchat's Evan Spiegel
by Gurjit Degun,
22 June 2015, 10:32AM
'Brands shouldn't act as a buddy on social media' says Snapchat's Evan Spiegel
Brands should not try to be friends with people on social media, said Evan Spiegel, the co-founder of Snapchat, at Cannes Lions festival this morning.
Ogilvy & Mather leads UK entries for Cannes Outdoor Lions shortlist
by Brittaney Kiefer,
22 June 2015, 11:51AM
Ogilvy & Mather leads UK entries for Cannes Outdoor Lions shortlist
The UK has 35 entries shortlisted across this year's Outdoor Lions category at Cannes.
Publicis London leads UK shortlist entries for Cannes Direct Lions
by Omar Oakes,
22 June 2015, 10:43AM
Publicis London leads UK shortlist entries for Cannes Direct Lions
The UK has 14 entries shortlisted in this year's Direct Lions category at Cannes.
Wunderman, AMV and Channel 4 shortlisted for Mobile Lions
by Maisie McCabe,
22 June 2015, 10:30AM
Wunderman, AMV and Channel 4 shortlisted for Mobile Lions
The UK has entries from Wunderman, Abbott Mead Vickers BBDO and Channel 4 in the shortlist for the Mobile Lions this year.
Adam & Eve/DDB and Ogilvy & Mather London lead UK entries for Cannes Press Lions shortlist
by Omar Oakes,
22 June 2015, 08:06AM
Adam & Eve/DDB and Ogilvy & Mather London lead UK entries for Cannes Press Lions shortlist
The UK has 36 entries shortlisted across this year's Press Lions category at Cannes.
Cannes 2015: Day one roundup
by Gokul Krishnamurthy,
22 June 2015, 09:31AM
Cannes 2015: Day one roundup
From the Campaign family: The Chinese future of social media; Kim Kardashian's brand assets; transparency, privacy and Tinder; and brand lessons from "The Walking Dead."
Young Media Lions tasked with taking on world's biggest killer
by Arif Durrani,
22 June 2015, 09:11AM
Young Media Lions tasked with taking on world's biggest killer
This year's task for the Young Media Lions is to help the world in its battle against Malaria, the biggest killer of mankind.
180LA enters creative director recruitment ad into Cannes Lions
by James Swift,
22 June 2015, 08:00AM
180LA enters creative director recruitment ad into Cannes Lions
Agencies have long used the Cannes Lions International Festival of Creativity as an opportunity to poach talent, but 180LA has found a way to tap up recruits without resorting to furtive meetings in hotel rooms or dingy cafes.
Mobile will turn internet into world's biggest advertising medium by 2017, says report
by Omar Oakes,
22 June 2015, 09:30AM
Mobile will turn internet into world's biggest advertising medium by 2017, says report
A surge in ad spending on mobile and tablet will mean internet advertising will overtake TV as the biggest medium for global ad spending in two years, ZenithOptimedia said in a report published today.
Google, Campaign and the IPA launch Search Superstars competition
19 June 2015, 01:33PM
Google, Campaign and the IPA launch Search Superstars competition
Industry contest will celebrate the craft and creativity of search marketing
To increase diversity we must stop hiring reflections of ourselves
by Julia Ingall,
22 June 2015, 06:00AM
To increase diversity we must stop hiring reflections of ourselves
Ogilvy & Mather Group's HR director in the UK argues there are proven commercial benefits of broadening the playing field in the advertising industry.
Rekorderlig launches 'epic sensory overload'
by Maisie McCabe,
19 June 2015, 01:21PM
Rekorderlig launches 'epic sensory overload'
Rekorderlig, the Swedish premium cider brand, has launched its first global brand campaign.

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New 'notcoms' could make web addresses .COOL

by Susan Kuchinskas
22 June 2015

While brands scramble to get ahead of .SUCKS and .PORN, other new generic top-level domain names offer them fresh opportunities to communicate.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Cannes Lions 2015: 'We need to balance the transparency-privacy issue'
by Raahil Chopra, 22 June 2015, 09:29AM
Cannes Lions 2015: Breaking the internet, making it work for the brand
by Drew Elliot, 22 June 2015, 09:22AM
Coke versus Airbnb: Jonathan Mildenhall 'would cut team sizes' if still at Coke
by Rachel Barnes, 22 June 2015, 10:00AM
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Latest Work

Rekorderlig "silver skaters" by Saatchi & Saatchi
22 June 2015, 08:19AM
Rekorderlig
Rekorderlig's first global campaign is a humorous and bizarre effort that plays to the brand's Swedish heritage.
Space Raiders "dark secrets revealed!" by BMB
19 June 2015, 02:10PM
Space Raiders
Space Raiders, the cheap corn snacks shaped like alien heads, has chosen a rather visceral line for its online campaign: "Help us eat their babies before they take over the earth."
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