Monday 15 June 2015

Media AM - Lidl calls £50m media review; Netmums founder signs Pampers deal for Channel Mum; Five things you need to know about Apple Music

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Media AM Bulletin
15th June 2015
Lidl calls £50m media review
Lidl calls £50m media review
Lidl, the discount supermarket chain, has called a review of its media planning and buying business, which has more than doubled in size since being awarded to Omnicom's M2M two years ago.
Netmums founder signs Pampers deal for Channel Mum YouTube platform
Netmums founder signs Pampers deal for Channel Mum YouTube platform
Netmums co-founder Siobhan Freegard has signed a partnership with Pampers to promote her recently launched new venture - video parenting site Channel Mum.
Five things you need to know about Apple Music
Five things you need to know about Apple Music
Chris Jefford, a founding partner at Hometown London, highlights the five things you need to know about last week's Apple Music launch.
P&G's Roisin Donnelly: 'I haven't had a breakfast meeting in 15 years'
P&G's Roisin Donnelly: 'I haven't had a breakfast meeting in 15 years'
Companies need to celebrate different ways of working and address the fundamental structural barriers holding women back in their business in order to embrace the industry's diversity crisis.
Cindy Gallop calls for 50/50 gender split to end sexual harassment in adland
Cindy Gallop calls for 50/50 gender split to end sexual harassment in adland
Cindy Gallop has said she was sexually harassed at Cannes and believes there should be a 50/50 gender split in the industry to change "negative things about our industry".
'Men need to recognise the bubble of privilege they walk around in,' says Isobar chief
'Men need to recognise the bubble of privilege they walk around in,' says Isobar chief
"Men need to realise what it's like to walk into a meeting room and be immediately judged on what you're wearing," said Nick Bailey, Isobar UK's chief executive and executive creative director at Friday's 3% Conference.
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Everything's changed (sort of)...
Everything's changed (sort of)...
Media is unrecognisable from the business it once was - until you dig below the surface, notes MediaCom consultant Mark Edwards.
Jamie Oliver boosts YouTube presence with new channel
Jamie Oliver boosts YouTube presence with new channel
Family Food Tube and other emerging channels could tempt more brands to look to the platform, David Benady writes.
Out to lunch with Boisdale Life and David Emin: Jenny Biggam
Out to lunch with Boisdale Life and David Emin: Jenny Biggam
Media Week's David Emin invites an industry heavyweight out to lunch at one of the Boisdales restaurants. His lunch guest this week is Jenny Biggam, the co-founder of the7stars, now the UK's largest independent media agency, which has averaged 30% growth in each of the past three years.
My Media Week: Jem Lloyd-Williams
My Media Week: Jem Lloyd-Williams
This week, Jem Lloyd-Williams, executive director, product & innovation at Vizeum UK, joins the cream of media in the Brighton sunshine for Media 360.
Should Channel 4 be privatised?
Should Channel 4 be privatised?
Would it be worthwhile for the new Tory government to explore selling off the channel, David Benady asks.
Twitter UK appoints PHD to handle first media brief
Twitter UK appoints PHD to handle first media brief
Twitter has named Omnicom's PHD as its first retained media agency in the UK after a competitive pitch.
Lucky Generals wins Twitter pitch
Lucky Generals wins Twitter pitch
Twitter has picked Lucky Generals as its first retained creative agency in the UK after a competitive pitch.
Facebook's evolution could help encourage better ads
Facebook's evolution could help encourage better ads
During last week's thought-provoking Media360, there was one conversation in particular that stayed with me to the point where I felt compelled to dedicate this week's column to it.
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Latest blogs
The revolution will be journalised
The revolution will be journalised
This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports.
I like to think of market research as human understanding
I like to think of market research as human understanding
It's all about people, products and platforms, says Denise Turner, insight director at Newsworks, after last week's Media360 event in Brighton.
How Apple will change the radio game with the Beats 1 network
How Apple will change the radio game with the Beats 1 network
Launching a radio platform for Apple will certainly revolutionise the industry, says broadcaster Edward Adoo.
Google moves in: How the tech giant is bringing IoT home
Google moves in: How the tech giant is bringing IoT home
The Internet of Things has been around for a while, the term was coined in 1999 by Kevin Ashton from MIT. So the concept of a bunch of interconnected devices that autonomously talk to the internet is far from new.
Data and content is a marriage made in heaven
Data and content is a marriage made in heaven
Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful.
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