Tuesday 30 June 2015

Publicis chief to take over MSLGroup, Microsoft to shift display and mobile ad sales to AOL, Jim Gilchrist joins Outsider

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Latest news
Publicis Worldwide chief to take control of MSLGroup
by Kate Magee,
30 June 2015, 07:00AM
Publicis Worldwide chief to take control of MSLGroup
Arthur Sadoun, the president of Publicis Worldwide, is to extend his remit by taking over responsibility for MSLGroup, the PR network.
Microsoft to shift display and mobile ad sales to AOL
by Omar Oakes,
30 June 2015, 09:21AM
Microsoft to shift display and mobile ad sales to AOL
Microsoft is to hand over all management and responsibility of its global ad sales to AOL.
Jim Gilchrist joins Outsider
by Gurjit Degun,
30 June 2015, 08:43AM
Jim Gilchrist joins Outsider
Jim Gilchrist, a director at MJZ, has joined Outsider to work on global business.
'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
by Kate Magee,
30 June 2015, 11:18AM
'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
Oasis, the Coca-Cola owned juice brand, has launched a humorous campaign in an attempt to connect with a new generation of consumers.
The Independent halves annual losses to £4.6m
by Arif Durrani,
30 June 2015, 11:14AM
The Independent halves annual losses to £4.6m
The Independent has halved its trading loss in its last financial year, attributed by increased revenues generated by its digital operation, and offshoot i, and cost-savings in production.
Watch: Clear Channel's William Eccleshare on outdoor innovation
by Maisie McCabe,
30 June 2015, 11:49AM
Watch: Clear Channel's William Eccleshare on outdoor innovation
William Eccleshare, the chairman and chief executive officer of Clear Channel International, spoke to Maisie McCabe in Cannes last week about the most innovative market for outdoor advertising.
Campaign Big Awards entry deadline extended
by Gurjit Degun,
30 June 2015, 08:07AM
Campaign Big Awards entry deadline extended
The Campaign Big Awards has extended its deadline for entries to Wednesday 8 July due to popular demand.

Why L.A. matters more than ever

by Thas Naseemuddeen
30 June 2015

Forget the tired stereotypes; the City of Angels is the perfect place for creative spirits to soar, says Deutsch L.A.'s VP, group strategy director.

Also in the news

Heineken kicks off Rugby World Cup sponsorship with beefed up marketing strategy
by Sara Spary, 30 June 2015, 07:00AM
The future of gender: in an era of microtargeting gender will be irrelevant
by Tracey Follows, 30 June 2015, 07:00AM
Brands need to embrace their new roles as publishers
by Damien Marchi, 30 June 2015, 08:29AM
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Latest Work

Lloyds Bank "horse story" by Adam & Eve/DDB
30 June 2015, 09:01AM
Lloyds Bank
The new ad from Lloyds Bank brings back its iconic black horse to mark the company's 250th anniversary.
Glacéau Vitaminwater "keep your vits about you" by Circus Maximus
29 June 2015, 01:36PM
Glacéau Vitaminwater
Glacéau Vitaminwater has created a film to help prevent office meltdowns across the UK.
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