Tuesday 23 June 2015

Latest award winners at Cannes Lions, WPP launches content firm with SnapChat and Daily Mail, Why agency fees will harm innovation

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Latest news
Grey London wins Promo and Activation Grand Prix at Cannes
by Omar Oakes,
23 June 2015, 08:20AM
Grey London wins Promo and Activation Grand Prix at Cannes
Grey London has walked away with the Grand Prix in the Promotion and Activation category at this year's Cannes festival for its "life paint" work for Volvo.
UK picks up two Mobile Lions
by Maisie McCabe,
22 June 2015, 08:00PM
UK picks up two Mobile Lions
The UK picked up a Bronze and a Silver Lion in Mobile at this evening's awards ceremony, while the Grand Prix went to Google Cardboard, the virtual reality handset.
Three UK agencies win Press Lions at Cannes
by Omar Oakes,
22 June 2015, 08:00PM
Three UK agencies win Press Lions at Cannes
Ogilvy & Mather London has won two Gold Press Lions at Cannes for its hard-hitting campaign about female genital mutilation.
UK ad agencies and studios join the battle for a Design Lion at Cannes
by Omar Oakes,
23 June 2015, 12:03PM
UK ad agencies and studios join the battle for a Design Lion at Cannes
This year's Design Lions category at Cannes features 25 UK entries on the shortlist.
Grey London leads shortlisted entries for Cannes Cyber Lions
by Brittaney Kiefer,
23 June 2015, 10:19AM
Grey London leads shortlisted entries for Cannes Cyber Lions
The UK has 37 entries shortlisted in this year's Cyber Lions category at the Cannes International Festival of Creativity.
WPP's MediaCom leads the Media Lions shortlist
by Arif Durrani,
23 June 2015, 11:04AM
WPP's MediaCom leads the Media Lions shortlist
More than 20 UK agencies have been shortlisted for this year's Media Lions Awards in Cannes, with WPP's MediaCom leading the pack with five UK entries and 13 global.
UK leads the way in Glass Lions shortlist at Cannes
by Kate Magee,
23 June 2015, 10:00AM
UK leads the way in Glass Lions shortlist at Cannes
UK agencies have secured three entries on the first Glass Lion shortlist.
A&E/DDB only UK shop shortlisted for Creative Effectiveness Lions at Cannes
by Maisie McCabe,
22 June 2015, 11:57AM
A&E/DDB only UK shop shortlisted for Creative Effectiveness Lions at Cannes
Adam & Eve/DDB's "the bear and the hare" for John Lewis is the only UK entry to make the shortlist for this year's Creative Effectiveness Lions.
'If Carlsberg did haircuts' TV spot continues beer brand's fantasy meme
by Omar Oakes,
22 June 2015, 02:48PM
'If Carlsberg did haircuts' TV spot continues beer brand's fantasy meme
After years of coming up with ideas for running the perfect supermarket, choosing flatmates and even finding the ideal girlfriend, Carlsberg are at it again, with haircuts as the focus of their new TV spot.
BBC Radio 1 controller welcomes Apple radio
by Gurjit Degun,
23 June 2015, 10:20AM
BBC Radio 1 controller welcomes Apple radio
The launch of Apple radio will be good competition for the industry, according to Ben Cooper, the BBC Radio 1 and BBC Radio 1Xtra controller.
#Trending: Weapons of mass automation
by Scott Ross, DigitasLBi,
19 June 2015, 09:00AM
#Trending: Weapons of mass automation
Marketing automation has precipitated an arms race between data-thirsty businesses and increasingly enlightened consumers. Are you prepared for the war that lies ahead?
WPP, Daily Mail and SnapChat launch content agency Truffle Pig
by Arif Durrani,
23 June 2015, 07:11AM
WPP, Daily Mail and SnapChat launch content agency Truffle Pig
WPP's Sir Martin Sorrell has today launched a digital content agency called Truffle Pig as a part of a tripartite with the Daily Mail and SnapChat, describing it as "a new way and new approach" to generating revenue.
'Strangling agency fees' will harm innovation, warns Mondelez International's Hernandez
by Gurjit Degun,
23 June 2015, 10:13AM
'Strangling agency fees' will harm innovation, warns Mondelez International's Hernandez
Brands should look at their agency model to make sure they are not "strangling fees," according to Josep Hernandez, the senior director for communications planning at Mondelez International.
Cannes 2015: Marilyn Manson says he wants to appeal to new fans
by Gurjit Degun,
22 June 2015, 12:37PM
Cannes 2015: Marilyn Manson says he wants to appeal to new fans
Marilyn Manson, the American rock star, has highlighted the importance of authenticity in brands at the Cannes Lions festival today.
Stop chasing lightning and enjoy the sun, says Twitter data chief
by James Swift,
22 June 2015, 03:09PM
Stop chasing lightning and enjoy the sun, says Twitter data chief
Brands that want to harness the power of Twitter need to stop focusing on unpredictable events like the Super Bowl and learn to tap into everyday occurrences, according to Chris Moody, Twitter's vice president of data strategy.
Richard Edelman calls for a consumer 'bill of rights'
by Kate Magee,
23 June 2015, 08:00AM
Richard Edelman calls for a consumer 'bill of rights'
Richard Edelman, the president and chief executive of Edelman, has called for a "bill of rights" for consumers to protect them against companies that abuse their privacy.
Lars Ulrich: Metallica turn down 19 out of every 20 approaches from brands
by James Swift,
23 June 2015, 08:10AM
Lars Ulrich: Metallica turn down 19 out of every 20 approaches from brands
Lars Ulrich, the drummer and co-founder of heavy metal band Metallica, says his band accepts one in 20 approaches by brands for commercial deals.
Pharrell Williams: Intention is everything in the internet age
by James Swift,
23 June 2015, 09:41AM
Pharrell Williams: Intention is everything in the internet age
Intention is everything in the internet age and if you do not believe in what you are doing, millennials will "call you out in seconds", according to Pharrell Williams, the singer and producer.
We Are Social unveils the Cannesogram
by Omar Oakes,
23 June 2015, 11:42AM
We Are Social unveils the Cannesogram
We Are Social, the global social media agency, has created an interactive 'Cannesogram' that reveals how different countries have performed at the International Festival at Creativity over the past decade.

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Times are changing: how brands are shaping up
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Ideas aren't the hard part -- they are the commodity

by Daniel Bonner
23 June 2015

Razorfish's global CCO says the dynamic of supply and demand has shifted, and agencies must adapt.

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LV="make a change" by Designate
23 June 2015, 08:00AM
LV=
LV=has launched a TV campaign encouraging potential customers to save money by switching car insurer.
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